Wednesday, March 30, 2016

Setting Up Your Pillar Keywords

Imagine two different people have identical niche sites. They both target the same keywords and they both decide to write an article optimized for it. They both build identical links.
But one of them ranks for more sets of keywords, pulls in more long-tad traffic, and gets 5x more traffic than the other.
How is this possible? In the next few units, I'm going to go over one of the most important strategies in this article. They're called pillar traffic and pillar posts
They're the essential components that form the difference between a site that gets thousands of visitors per month - and a site that gets hundreds of thousands or even millions of visitors per month
It’s  an SEO tactic that I use that allows my pages to generate tons more traffic than a competitors. The best part is: everything is strategically planned. Nothing happens by accident.
It doesn't mailer it you have a blog, business website, niche site, or e-commerce site. By incorporating Pillar Keywords and Pillar Posts into your content strategy, you can significantly magnify your traffic
What's the different between. Pillar Keywords Pillar Keywords happen during your keyword research phase. It’s  essentially a keyword research strategy Pillar Posts are the actual articles that you create using your Pillar Keywords. This might sound a little confusing now, but bear with me. It'll all make sense in a minute when I go through them both.

What is a Pillar Keyword?

Essentially, it’s the process of intentionally ranking for every variation of your keyword through proper planning.
This is one of the biggest areas where I do things differently with my niche site building and SEO
I remember when I first stayed my niche site, I learned from really well known bloggers in the space
One of the times I had my “aha”  moment was when even they were surprised by how they started ranking for things they never even targeted.
Their main keyword jumped to the first page, and they would say, What's interesting is that I'm also ranking for X, Y, and Z and wasn't even targeting them.
They ranked for these terms by accident
By targeting a major keyword, creating a high quality resource around 4, and building a bunch of good links, they got to #1 for their main keyword.
However, because it was a high quality resource with a lot of good links, they started ranking for other keywords. By having some of the words in their title, headings, or body of the post, they were targeting them without even knowing 4
And they probably could have done it for even more keywords had they done the appropriate research
That's what Mar Keyword setup is
Even today, people are taught to target a single keyword and build their page around it. They ignore the fact that if they build up enough authority to the page to rank for their keyword, they probably could have ranked for a handful of others in the process it they just targeted them in some way

A powerful strategy

After seeing that, I started experimenting with it. And now… it’s a MAJOR part of my niche site and SEO strategy In fact, I would NEVER create a site where I don't use Pillar Keywords and Pillar Posts as my main content strategy
It literally multiplies your overall traffic potential with the same amount of work.
This is the mason my main niche site jumped up in traffic all of a sudden.
Gaining enough authority that your site jumps to Ti for the biggest keyword is a big boost in traffic. If you're targeting pretty much every keyword with that post, they'll all rise to the first page and the traffic boost is ENORMOUS.
Your page will get so much more traffic without having had to do any extra work for it. It’s all just a result of smart planning. And I'm going to show you exactly how it’s done.
Here's how to create your pillar keywords
I'm going to use Petty Training for this example again because there are a lot of keywords I can work with to illustrate the steps.
I'll go step-by-step through this because this process is very important for you to learn
 If you master this strategy, your niche sites will grow to a whole different level than it used to.
Traffic is multiple times greater in the long run than if you did the same amount of work without utilizing this strategy, so make sure you read through it and understand it entirely It all starts during your keyword research phase.

If you remember just a minute ago, we inputted some seed keywords into the Keyword Planner.

 First, let’s take a look at the keywords brought back from Google's Keyword Planner. So here's the first page of results. Below are the seed keywords than we searched for

And here are some of the suggestions that Google Keyword Planner brought back.

There are 800 results in total, and I can't post them all hem so I'll do my best to forge an example with whets on the first page.
It should be more than enough. I'll usually only go through 3-5 pages.
So let’s go ahead and start forming our first Pillar Keyword.

Organize the list

First, I'll take the biggest keyword I want to target and list out all the relevant keywords that am DIRECTLY related to it.
What do I mean by this
I'll list all the keywords that are related to each other where ranking for one of them will pretty much mean I can rank for the others.
They're just warded slightly differently
For example, tips for potty training, potty training, and how to start potty training all fall under the same topic.
They ALL mean the same thing. Remember when we learned about search intent?
They all have the same search intent. Anyone who searches for any of those keywords are ALL looking for the same information.
The only difference is the wording. Each individual keyword gets a good amount of searches per month. Th., from the fist that aren't related are potty training pants and potty training toilet seat They fall under the same topic of potty training, but they don't have the some meaning. Someone who types in potty training pants isn't looking for a tutorial on how to potty train their child.

So here's the organized list of all keywords directly related to "potty training".

potty training -74,000
 potty training tips - 14,800
how to potty train- 8,100
 tips for potty training - 880
tips on potty training – 720
 how to start potty training -2,400
when to start potty training -8,100
when to potty train- 3,600
potty training boys - 18,100
potty training tips for boys - 2,900
potty training girls - 9,900
 potty training tips for girls 1,600
potty training for boys - 1,600
 tips for potty training girls -720
tips for potty training boys - 390
how to potty tram a boy - 9,900
how to potty tram a girl - 6,600
toddler potty training - 720
potty training toddlers - 480
baby potty training - 1,000

All of these keywords are related searches that have the same MEANING tips about potty training Everything else from the list that means something else, I didn't add it in. We can target all of these through a SINGLE PAGE, and Chats 166,510 searches per month.
That is just calculating using the keywords presented on the first page.
If we were to add up every hole keyword, it would get doser to 200,000 searches per month. REMEMBER: This is only counting the keywords listed in Google's Keyword Planner. It's not considering ANY long tail traffic, so the actual traffic numbers will be MUCH higher.

Results of using this strategy

 People today are trained to look at that list and choose one keyword. Maybe they'll choose a keyword based around potty training girls. Its a good keyword that gets around 20,000 searches per month if you add up all the variables. But look at what we did here By taking the biggest keywords and combining them together, we put our page in position to rank for ALL OF THEM instead of just one of them.
This magnifies the results of your link building efforts.
 Instead of… “Hey I'm finally ranking #1 for my keyword. That's a pleasant bump in traffic
It’s more like “OMG I'm ranking for EVERYIHING I've become the authority for this topic no matter how you input your search query, and my traffic Just exploded to a whole new level
And that's not an exaggeration. That's literally the difference I've experienced between sites where I've used Pillar Keywords and sites where I didn't.
In addition, our page is going to so much more jam-packed with information and provide value to our readers.  It’s a monster and we'll team how to create content for these types of post in the next unit in what I like to call Pillar Posts.
Pillar Keywords are the pillars of my authority site strategy - hence the name
This is what I mean when I say authority sites don't rely on single keywords to determine their success. I say that a lot, and people always look at me with confused looks
Even if it takes a long time to rank #1 for a competitive keyword like "potty training° this article wilt bring in a TON of long-tail traffic long before you even reach the first page.
Remember, we're creating a valuable long-tear authority site. It may not rank for all of these right away, but as we continue to build out our sites and do proper link building, 4 will.
And when it does, it will be more traffic than you've ever seen from any of your older niche sites.

Formatting the meta around our Pillar Keywords

You're probably wondering How do we even target all of them? Are we mentioning them in our content? Are we creating a massive 100 word title?,
It sorts wattle title and descirption elements
Title tags and descriptions are often used on search engine results pages (SERPs) to display preview snippets for a given page, and are important both for SEO and social sharing

Title tags are one of the most crucial components of SET and is given a lot of weight by Google in terms of how you rank, and for which keywords you rank for
Now let’s learn how to create one with the Pillar Keyword strategy.

Writing Our Title and Description for this Monster Post

So now comes the part of smartly targeting all of these keywords so that ranking for one of them = ranking for all of them.
What we're trying to do is make sure that we targeting every single one of those keywords in the list we made within our site's Title and Description.
Here's what I came up with

Again, here is the list of keywords we had selected earlier.

Try and find one keyword from our list where that title isn't relevant. They're all targeted in one way or another. This as easier than it might look.  All it takes is some creativity and a bit of practice. You'll have to play around with the title and descriptions a bit to get it just right I'm pretty happy with this one.

Let's move onto Pillar Posts

So now you saw how I do keyword research for my biggest keywords.
They're the only ones I pay this much attention to because they're the ones that have the ability to drive substantial amounts of traffic to our site I normally try to create at least 2-3 of these Pillar Posts at the start of a site
Meaning … when I start a new site, I'll always start things off by crafting 2 or 3 Pillar Keywords, and then creating the Pillar Posts for them
Only 2 or 3
Yes. As you can see, we're targeting a large number of keywords here. And the MINIMUM total search volume I'm looking for out of these Pillar Keywords is 50,000
2 or 3 pieces of content might seem like a really small number, but in reality, they're targeting hundreds of thousands in search volume.
The content for these types of posts also take a long time to put together (which we'll get into next)
2 to 3 is enough for the beginning. You can do more if you prefer, but I like to add in smaller posts (what I like to call inner pages and will be discussed later) targeting long-tail keywords after I get just 2 to 3 of these published.
Follow along

Dunne your keyword research stage, put together 2 of these posts first. We're not going to write the content just yet. Just do what I did above. List out the related keywords and try to target all of them within your site's tide and description. 

Thursday, March 10, 2016

Local Small Business Marketing Strategy

Business falls into many types. Some of the more common structures that are popular in the world are import and export, an independent entity, running the business online, owning a franchise, a home-based business and finally, what this article is about-running a local small business and marketing products effectively through it.
Many people just jump into the business without any specific strategy. This is a most common beginner’s blunder. Any type of business in the industry requires a careful thinking, planning, implementation and most of all a marketing skill. Marketing is not only a phenomenon, it is the magical stuff that carries your business from ground level to sky high realm. Following are some points that make up an ideal local small business stratagem.

Finding the Ideal Customer/Client

The first and foremost thing to do in any business is taking a compass and drawing a circle a circle around the interesting customers. By interesting it does not mean in any way the people who interest ‘you’ rather it defines the type of person who can give a boost to what you are up to! Ten ideal clients are a better and a way larger asset than a hundred unrespectable, off and on bothering clients. So there goes the first step-Carefully examine your clientele and select the ones most favorable for your business!

Introducing SOMETHING that makes the business UNIQUE

Moving forward, there is an important modern feature that needs to be understood and worked in the strategy. Nothing works in the business world if it does not have anything that differentiates it from other businesses providing the same services. Find out what you are doing the same as others and what you are doing that is different. Then focus more on that which you are doing differently. It will definitely attract more people. Thus, Work something in your business that happens to shine it apart from others!

Use the WEB

The 2k16 web can rock any business in a matter of hours rather than days. Your local business strategy will definitely go to dogs if it does not have an amazing website. Your elevator pitch should be succinctly described here. Moreover the website ought to be featured and updated at every single step of the routine marketability. It must go on to the pamphlets, the products, the manuals or whatever you are distributing. This has a two prong advantage. It helps the customers log on to the website and view whatever you are offering. In addition to that, if they face any problem they can easily contact you via the internet and on your prompt response it develops a strong bond of trust and confidence in your services and prompt capabilities. The third one-Develop a website and sensibly feature your products with intelligent and catchy subtitles!

Punctuality and Scheduling

Nothing works wonders if not done on time. Clients and customers appreciate a person who can provide service as soon as possible rather than making excuses. Always schedule your daily work in a timely manner because your business small or large, indoors or outdoors totally depends on it depicted from what Thomas Chandler Haliburton correctly quotes-Punctuality is the soul of business.

Wednesday, March 9, 2016

Mаkіng Money оn Fiverr

Fiverr іnсludеѕ a ѕіtе іn whісh a user offers a ѕеrvісе hе оr ѕhе іѕ wіllіng tо dо fоr fіvе dollars. Thе ѕеrvісеѕ аrе referred tо аѕ gіgѕ аnd аrе fоrmеd lіkе thіѕ: 'I will .............fоr $5.' Purсhаѕеrѕ could рау fоr thе gigs via the wеbѕіtе thаt'll earn a ѕеllеr fоur dоllаrѕ (Fіvеrr will keep one dollar аѕ a ѕеrvісе fее). Aѕ thе ѕеllеr, it's possible tо wіthdrаw all earnings tо уоur ассоunt оn Pаураl or purchase additional gigs fоr $5.

Gеttіng Started 

The іdеаl thing соnсеrnіng еаrnіng mоnеу uѕіng Fіvеrr іѕ thаt it's роѕѕіblе to ѕtаrt immediately аnd for frее. Sіgn uр аnd post уоur gig аnd уоu аrе рrераrеd to mаkе money. Aѕ I іnіtіаllу checked оut thе wеbѕіtе, I logged іn uѕіng Facebook then еntеrеd thе dаtа rеԛuеѕtеd tо buіld uр my рrоfіlе.

It's always a great іdеа tо fullу fіll оut уоur profile then upload аn image оf уоurѕеlf. Dереndіng uроn thе service уоu wіll be providing, уоu ought tо аllоw uѕеrѕ to know that you аrе qualified tо рrоvіdе an еxсеllеnt ѕеrvісе іn оrdеr fоr them to bе mоrе lіkеlу tо рurсhаѕе frоm уоu than ѕоmеbоdу еlѕе whо mіght bе less qualified. If you own a Twіttеr раgе оr website, you аlѕо саn аdd a link.

Hоw tо Create Profitable Gіgѕ 

Crеаtіng a fіvе dоllаr gіg іѕ just аѕ еаѕу. To rереаt, аll оf the fіеldѕ muѕt bе fіllеd іn. Thе іnіtіаl thing you muѕt tо do іnсludеѕ dесіdіng whаt уоu'll dо fоr fіvе buсkѕ. It'ѕ the most vital fасtоr hеrе. Hеrе will іnсludе mу іdеаѕ for coming uр with ѕоmе grеаt fіvе dollar gіgѕ:

Decide whаt уоu аrе gооd аt аnd hоw іt'ѕ роѕѕіblе tо provide this as a ѕеrvісе tо оthеrѕ: Aѕ thе gіg іѕ juѕt wоrth $5, I wоuld rесоmmеnd thаt уоu рісk something tо dо іn lеѕѕ than tеn mіnutеѕ of уоur tіmе wіth lіttlе еffоrt.

Be сrеаtіvе: See hоw it's possible tо mаkе more thаn mеrеlу five dоllаrѕ wіthоut hаvіng tо brеаk any of thе site's terms and соndіtіоnѕ. It'ѕ possible tо рrоvіdе a fіrѕt gіg fоr fіvе bucks whісh will bе раіd vіа Fiverr and рrоvіdе ѕоmеthіng additional іn whісh thе transaction іѕ dоnе outside Fіvеrr аnd you'll bе rewarded.

Do ѕоmеthіng such аѕ mаkе a роwеrроіnt рrеѕеntаtіоn, іnѕtruсtіоnаl vіdео, or еBооk whісh will tаkе a ѕmаll аmоunt of уоur tіmе, yet уоu mау оffеr tо рrоvіdе thе dіrесtіоnѕ аѕ a gіg and send thеm to PPP fіlе, vіdео, оr еBооk fоllоwіng thеm paying: A uѕеr rесеіvеѕ ѕоmеthіng оf value аnd you'll earn mоnеу аnd ѕаvе time bу juѕt ѕеndіng thе rеԛuеѕtеd іnfоrmаtіоn.

Hоw tо Sеlесt the Prореr Cаtеgоrу 

Thе fоllоwіng ѕtер includes сhооѕіng a саtеgоrу which fіtѕ the gіg. There are around fіftееn аvаіlаblе categories аѕ оf thіѕ wrіtіng and they can аѕѕіѕt уоu іn соmіng uр wіth gіgѕ and hеlріng оthеr реорlе tо lосаtе уоur gigs. Sеаrсh thrоugh every category to check what оthеr реорlе аrе offering. Thеrе іѕn't any hаrm іn providing a gіg thаt'ѕ ѕіmіlаr tо whаt is already аvаіlаblе, раrtісulаrlу іf you make уоurѕ сrеаtіvе.

At the tір оf еvеrу category, уоu mіght vіеw ѕubсаtеgоrіеѕ whісh mау аѕѕіѕt уоu in dесіdіng what уоu ѕhоuld оffеr. The subcategories uѕuаllу аrе gеnеrаtеd by popular tags thаt уоu wіll аddіtіоnаllу hаvе tо іnѕеrt while dеvеlоріng a gig. Tip: Bе сеrtаіn to use оnе оf the tор subcategories as оnе of the tаgѕ.

Thе Dеѕсrірtіоn 

It's whеrе уоu wіll dеѕсrіbе еxасtlу whаt уоu аrе delivering. Within thе dеѕсrірtіоn уоu'll рrоvіdе dеtаіlѕ оf what уоu аrе dеlіvеrіng іn оrdеr for thе buуеr to undеrѕtаnd еxасtlу what ѕhе оr hе іѕ gеttіng. Yоu'll hаvе 450 characters to dо ѕо аnd іt'ѕ ѕuggеѕtеd tо bе аѕ dеtаіlеd аѕ уоu саn.

There аlѕо іѕ a bоx іn whісh уоu mау tуре іn 'instructions tо the buуеr;' thеrеfоrе, don't рlасе thіѕ inside уоur dеѕсrірtіоn. Stісk thе іnѕtruсtіоnѕ inside thіѕ box tо рrоvіdе уоur рurсhаѕеr a heads up аbоut аnуthіng thаt'ѕ rеԛuіrеd to complete thе gіg.

Tіmе tо Dеlіvеr 

Fiverr реrmіtѕ уоu tо іnѕеrt the lеngth оf time it'll tаkе tо dеlіvеr соmрlеtеd wоrk. It'ѕ fоr уоur рrоtесtіоn аnd аddіtіоnаllу fоr the рurсhаѕеrѕ. Aѕ mу gіgѕ uѕuаllу wоuld tаkе mе under tеn minutes, I рut оnе dау. The tіmе mainly is for the ѕаkе оf differences іn tіmе zоnе, thе truth thаt I am not соnnесtеd to the соmрutеr аll day, and juѕt іn case I want tо communicate with a buyer рrіоr tо delivering all completed work.

Thе lаѕt dеtаіl уоu wіll nееd includes аddіng аn image which іѕ аѕѕосіаtеd wіth thе gіg. Dереndіng upon whаt уоu орt to do, іt'ѕ роѕѕіblе tо tаkе a рісturе using уоur саmеrа оr ѕеаrсh оn thе Intеrnеt thrоugh ѕtосk рhоtоgrарh websites fоr рісturеѕ associated wіth уоur gіg.

Hоw tо Promote a Fіvеrr Gig 

Nоw that уоu'vе еѕtаblіѕhеd a gіg, it dоеѕ nоt mеаn thаt оthеrѕ wіll begin tо fіnd уоur gіgѕ аnd іmmеdіаtеlу buу. Yоu muѕt рrоmоtе thе gigs whеrеvеr іt'ѕ роѕѕіblе fоr mаxіmum еxроѕurе. Twіttеr, Facebook, уоur forum signature wіthіn forums you frequent, аѕ wеll аѕ uроn уоur blоg оr website (if уоu оwn one) are оutѕtаndіng рlасеѕ tо bеgіn. Yоu even саn сrеаtе a vіdео that рrоmоtеѕ your gig thеn роѕt it оn YouTube.

If рrоbаblе, уоu оught tо word thе gіgѕ аnd descriptions in оrdеr fоr them tо bе SEO-frіеndlу and gain high ѕеаrсh еngіnе rankings. Onе mоrе thіng-- уоu оught tо сrеаtе mоrе than оnе gіg уоu саn реrfоrm. Hаvіng multірlе gіgѕ, аѕ орроѕеd with оnlу one, rаіѕеѕ thе орроrtunіtу of gеttіng оrdеrѕ, as well as еаrnіng mоrе wіth Fiverr.

Othеr Considerations 

You аrе оnlу going tо earn fіvе dоllаrѕ реr uѕеr; thеrеfоrе, you probably wіll nоt get rісh juѕt by dоіng this. Hоwеvеr, іt іѕ a grеаt way tо еаrn a little еxtrа money оn the ѕіdе, аnd who doesn't nееd a lіttlе еxtrа mоnеу these dауѕ?

Thursday, March 3, 2016

How much should you spend on SEO services

If you own an online business, you may have already learned that the best way to increase traffic to your website is by focusing on your the search engine optimization (SEO) efforts. While SEO is a definite must for growing an online business in today's tech-oriented world of commerce, not all business owners know how to go about optimizing their own website and they don't necessarily want to spend the time learning how to. This is why most businesses decide to outsource their SEO marketing services to a company that specializes in taking websites to the top of search engine results. When looking for the best SEO company to work with, you may notice that they charge a wide range of prices for a wide range of SEO services. Here are just a couple of the factors which tend to play a role when it comes to how much you should spend on SEO services for your business.

Size of Your Business 

Of course the size of your online business can impact the price you should pay for SEO marketing services. The bigger your business, the more you should budget for full-service SEO services. Typically, all inclusive SEO packages can run anywhere between $800-$5000 per month.


SEO professionals not only charge for their services, they also usually charge an hourly rate for consulting. These consulting fees are generally around $100-$300 per hour. If you don't need to have every step thoroughly explained to you in frequent meetings, you could likely save a little money.

A general rule of thumb in the world of online marketing is that you shouldn't pay less than $750 per month for SEO services whether your business is big or small. To find the best SEO company for your needs, it's recommended you do your research and ask for quotes from more than one company before making a commitment.

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