Wednesday, December 28, 2016

The Components of a Killer Article

Now that you’ve decided to use articles to promote your website and earn more money online, you should learn what a great article looks like. Internet articles generally have three parts:

• Title and/or subtitle
• Body text
• Author’s byline, credentials, and links

Each part of an article has a different purpose, and all three are equally important. In this chapter we’ll explore what makes a killer article that is enjoyable, informative, and attracts a reader’s interest.
Articles aren’t ads: Being informative and entertaining
As previously mentioned, the goal of an article is not to sell a product, but to give away useful information. The body text of an article should not be a commercial for what you’re trying to sell.
An article’s true purpose is not to sell product; rather, it is to sell your website and position you as either an expert or a person to be trusted (preferably both). No matter what your internet business is, you are in a crowded field. There are dozens, even hundreds, of other websites offering products or services similar to yours. Providing knowledge in the form of articles helps people realize that you know what you’re talking about, and gives them good reasons to buy from you rather than your competitors. Remember: an article is not an advertisement.

With this in mind, you may now be wondering exactly what it is you should be writing articles about.
Here’s the good news: articles are flexible. You can write an article on just about any topic you have knowledge of, as long as you can relate it in some way to your website and your products or services.

Following are just a few examples of the many forms an article can take.

• How-to: Perhaps the most popular type of article is one that explains how to do something, get something, use something or find something. For example, if you’re running an Internet business you could probably write an article giving people advice on how to start a small business from home. Think about your area of specialty and list some things you can do that most people might not know, but would like to learn.

• Opinion: Whatever industry or type of business you work in, there are always breaking  evelopments, new products, or business advances. You can write an article focusing on an emerging aspect of your business, and offer your opinion on how it will affect the industry.

• Personal story/inspirational essay: Nearly every business owner and Internet marketer has a compelling reason they went into business for themselves. Consider writing an article or series of articles about why you chose the path you did. You can make it humorous, or inspirational, or both. Human interest stories are a popular article format.

• Book excerpt or condensation: If you’re selling a book, e-book or ecourse, you’re in luck: you have articles built in to your product. You can offer your website visitors a free sample chapter, or write a condensed article based on one of the ideas in your book. Book excerpts and condensations also make great articles to post elsewhere around the Internet, and if you use HTML or PDF format to post an excerpt it can easily be passed around via e-mail.

• Top ten lists. Many engaging articles are centered around a list concept.
You don’t have to use the number ten; any number will do. Think “The Seven Habits of Highly Successful People” or “The Five People You Meet in Heaven.” These are books, but the concept for articles is the same.
Example: if your website is geared for businesspeople, you might write an article about the six features you need in a good PDA or SmartPhone.
You can generate articles in one or more of these formats that will get people interested in finding out what else you have to say. Remember to stay away from making your articles sound like advertisements. People read articles to be entertained, get ideas, or learn something they didn’t know before.

Stimulating your Muse: How to generate article ideas that get read

Coming up with interesting ideas for articles is a challenge in itself. The more ideas you formulate, the better your chances at having a continual stream of fresh content for your website and general distribution on the Internet. Where can you find these elusive ideas?
There are several methods you can use to brainstorm article ideas that will be of interest to your customers, potential customers and website visitors. Following are a few to get you started.

Chat rooms and message boards. With billions of Internet users online, you are bound to be able to find chat rooms and message boards that relate to your topic. These people are your potential customers. Spend some time visiting chat rooms and reading through message board posts to find out what they’re talking about, what concerns they have, and what kind of information they are most
interested in. Checking out chat rooms and message boards serves a double purpose: it can help you generate article ideas, and give you some leads on where to post your articles after you’ve written them.

Television, print media and online news. Stay current with the most recent topics and trends in your industry by watching news broadcasts, skimming newspapers or browsing the latest online news feeds. If you notice anything relating to your topic or business that seems to be drawing a lot of attention, write a few articles about it. Timely articles are more likely to be spread fast across the Internet, and by taking advantage of current events in your articles, you can increase your visibility.

More timely ideas. Use the time of the year to your advantage when brainstorming article ideas. Can you relate your topic to a season, a holiday, or an upcoming celebration? Invest in the latest issue of Chase’s Calendar of Events, which lists hundreds of typical and unusual holidays throughout the year,
and look for several you can tie into. For example, if you run a website design business, you could write an article about looking your best online for Build a Better Image Week in September. You can also discover more about current hot topics in public discussion by browsing online non-fiction bestseller lists to see what books people are buying.
Your website and current customers. You can generate article ideas according to what your customers are already asking about! Check your guestbook comments regularly and keep a file of any questions customers ask you via e-mail or phone.
You can also ask customers and visitors to participate in a survey and let you know what types of articles or information they would like to see on your website.

If you don’t know…find out!

You may come up with quite a few ideas for articles on subjects you are not familiar with. If a topic would make a great article, but you don’t know much about the subject area, relax: everything you need to find out more is right at your fingertips.
Internet research is a great way to educate yourself and gather enough information for a compelling and factual article. The most obvious way to do this is using a search engine like Google or Yahoo. However, it can be hard to sort out the good, the bad and the ugly in search engine results.
Fortunately, there are plenty of free sources for good information online. Try plugging in your topic or subject at one of these websites:

Wikipedia – This free online encyclopedia contains over one million searchable articles on various topics.
HowStuffWorks – A comprehensive searchable website that explains “how everything works. Categories include people, science, health, entertainment, computers, auto, home, money and more.
Fact Monster – Another searchable database that features an online almanac, dictionary, encyclopedia and atlas. – This site indexes and reviews web-based resources and archives quality informational websites. features a facts subject index, a “fast facts” section, links to essential online reference resources like dictionaries, almanacs, calculators, encyclopedias and genealogy databases, and more.

Writing the article text

Once you have your topics and you’ve done your research, it’s time to start actually writing the article. You don’t need the title first (we’ll talk about titles in the next section); and in fact, sometimes you can come up with a better title for your articles after you’ve written the text.
Your article needs a beginning (introduction), middle (body), and end (conclusion). Without an introduction, readers can get confused and may stop reading if they’re not sure what you’re talking about. Conclusions are important because they sum up and reinforce the main points of your article.
Feel like you’re back in a high school English class yet?
The basic structure of an article is where similarities to essays and school reports end. Writing for the Internet is different than writing for anything else. Online markets are highly competitive, and it’s easy for visitors to click away from your website if you don’t hold their attention.

Here’s how to do it:
• Use short sentences and short paragraphs. Big blocks of text on a screen are difficult to read, and the typical Internet surfer’s eyes will glaze over when confronted with a page of solid text. Don’t indent, and skip a line between each paragraph. Include the occasional one-sentence paragraph to attract more attention.
• Keep the language level conversational. Internet users aren’t impressed with ten-cent words; if they have to stop and look for a dictionary, they’ll probably just try another website. You aren’t insulting anyone’s intelligence by lowering the vocabulary level. You are making it easier for people to digest the information you’re offering them.
• Create a sense of interaction by using the word “you” in your articles, as though you’re talking directly to the reader. For example, instead of “A termite infestation can weaken the structure of a house and cause serious damage,” you would say: “If your house becomes infested with termites,
you could be looking at serious and costly structural damage.”
• Use bulleted lists (like this one) to further break up the text on the page and provide fact-filled summaries that draw the eye.
• Images can spice up an article as well, but go easy on them. Slow-loading pages (which most often happens on graphics-heavy sites) are still one of the biggest reasons Internet users look for cleaner pastures.
Finally, keep in mind that grammar and spelling does count when writing articles for the web. Do not: use “chat speak,” refuse to capitalize anything (or, conversely, capitalize everything), skip the punctuation, or otherwise generate sloppy prose. You are trying to position yourself as an expert, after all!
Running a spell check on your article before you post it is a great idea, but spell checks don’t catch every mistake. Reading the article aloud can help you spot inconsistencies or flaws. You could also ask a friend or associate to read it over for you—a fresh pair of eyes can find mistakes yours can’t.

A note on article length

How long should your articles be? The answer is: “As long as they need to be— and no longer.”
Internet articles generally range from about 200 words (three or four short paragraphs) to about 1,500 words (about six pages). Much longer than that, and you’re entering e-book territory. The length of the article usually depends on the topic being discussed.
400 to 800 words is a good general target for most articles. For those you want to post in places other than your personal website, you’ll want to keep them on the shorter end of the scale. It is much easier for another webmaster to post a 400- word article that can be put on one page than one that must be broken up and given two or three pages of its own.
Whatever length you choose, it will be sufficient as long as you include all the information you want to convey, and no more.

Titles, Keywords and Links

When you’re writing article text, your primary concern is what readers will think. When it comes to titles, keywords, and links, your main objective is search
The majority of Internet users still find most of the websites they visit through search engines. Keywords and links help to boost your search engine rank, and the titles of your articles will be the first thing people see in the results.

Titles that shout “Read Me Now!”
Which of these articles would you want to read?
Using Vinegar in the Garden
The Cheap, Safe Way to Rid Your Garden of Weeds (Without Digging!)
Both of these articles would discuss the same thing—how to use vinegar as a natural weed killer. However, the second one sounds more compelling, exciting and useful. Chances are, you would choose to read the second article over the first if they both popped up in a search engine.
The titles of your articles should invite further attention, if not outright demand it. Coming up with an interesting, compelling title takes time, but it is well worth the effort. Think of your title as a newspaper headline. If your title appeared on the front page, would you buy a copy?
There are several ways to generate article titles that stand out from the crowd and get read. Here are a few examples:
• Use numbers, such as “Five Steps to True Happiness” or “Three Good Reasons to Choose Fixed Insurance Over Variable.” You don’t have to limit number titles to list-style articles. Nearly any article can be broken up into a number of steps or reasons.
• Create a play on words using a popular phrase. For example, an article about how to wash the outside of your second-floor windows might be titled “Don’t Let Window Washing be a Pane in Your Neck.”
• Make your title a question: “Can You Really Make Money Online?”
• Compare something to something else: “Why Apples are Just Like Oranges.”
• Fill in the blank: “How To (Blank),” “From (Blank) to (Blank),” or “Everything You Always Wanted to Know About (Blank).”

Another good way to get ideas for titles is to pay attention to newspapers, magazines, and popular websites. You can keep a file of headlines that catch your attention and use them as a basis for your article titles. The more you practice coming up with attention-grabbing titles, the easier it will be.
Keywords—Use them, but don’t abuse them
Ah, keywords…the bane of an Internet marketer’s existence. Use too few and the search engines will ignore you; use too many, and your website could be banned from search engines altogether. Then there is the matter of choosing the right keywords for your website.
The use of keywords is a puzzling science with no exact answers. It can be difficult to understand why some keywords generate massive results, while others yield next to nothing. Let us start by defining the term “keyword.”
Keyword: A significant word or phrase found in the title, text, abstract, or subject headings of a web page, which can be used as a search term in an electronic catalogue or database, particularly search engines.
Got that? Keywords are single or multi-word phrases relating to your topic that help Internet users find your website when they enter them in a search engine.
The strategic placement of keywords throughout your articles can help to raise your page rankings and online visibility.

Your first step should be to generate a list of relevant keywords for the article you’re working on. Choose several words or phrases relating to your topic that Internet users would be likely to use in a search for the information you’re offering. For instance, if you’re writing an article about small business startups, your keyword list might look like this:
business, small business, startup, entrepreneur, work from home, start a business, business startup
After you’ve written your article, go through the text and count the number of times each of your keywords or phrases appear. Three to five times each is a good range to aim for, and you may want to repeat your main keyword (in this case, “small business”) even more—eight to ten times.
The trick is to make the keywords sound natural within the text. You’ve probably seen websites stuffed with keywords to the point of generating nonsensical (or downright irritating) sentences: “When your small business is ready for a small business startup, your small business should get the best small business resources for small business startups.” This makes for clunky, uninteresting
reading; something you want to avoid.
It’s also a good idea to incorporate your main keyword or key phrase into the title of your article. Search engines give more weight to page titles than text, and when you post your articles on your website, you will name the page with the title of the article.

Links within articles
Including links to other articles or resources relating to your topic is a good way to provide your visitors with more valuable information. However, you should be sure to link to other websites that complement, rather than compete with, yours.
It’s counterproductive to direct visitors to websites offering the same information as you.
Links also carry some weight with search engines. There are four basic types of links: inbound, outbound, reciprocal, and on-site. Inbound links are links on other websites that point to yours. Outbound links are the opposite: links from your website leading to another website. When you exchange websites with another webmaster (offer to place their link on your site if they will do the same for you), this creates a reciprocal link. Finally, links that lead to other pages of your website are called on-site links.
Of these four, inbound links have the greatest influence with search engines. If there are many websites linking to yours with no return links appearing on your site, search engines assume your website contains information people are interested in. This is part of what makes article marketing so effective: when you allow other websites to use your articles, you create lots of inbound links to your
website and boost your online visibility.
Outbound and reciprocal links influence search engines to some degree, but not much. You should limit the number of outbound and reciprocal links used in your articles and concentrate on outbound links instead.
Once you have built up a good number of archived articles on your website, you can start including on-site links within the text of your articles to refer visitors to similar information. On-site links help keep visitors on your website longer and increase your chances of converting them to customers.

Bio, Disclaimer and Signature File

At the end of every article, you should include a short biography, a disclaimer, and a signature file. These components establish you as an expert on your topic and direct readers who find your articles on other websites to yours.

Your author bio: making you the expert
An author bio is a short one- or two-paragraph description of you and your experience concerning the subject of the article. Bios are written in the third person (Shelly Smith is a word processing expert who owns and operates
WordWare, Incorporated…). Your bio establishes your credentials and convinces Internet users that your information can be trusted.
What if you don’t have any professional experience? No problem. You can include anything in your bio that relates to your topic: life experiences, hobbies, high school or college credits, even personal interest. If you’re just starting out in your field, use the reasons you decided to enter this particular business to formulate your bio.
Here’s a sample bio for someone with limited experience:
Once you have some practice in generating bios, you can start tailoring your bio to match the contents of each of your articles. Customized bios can be humorous and fun, or helpful and to-the-point. You’ll also find it easier to refer to yourself in the third person with more practice.

The crucial signature file

Your signature file can be part of your bio, or it can appear separately following the bio. It contains a link or links to your website and a brief one or two sentence description of what is available there.
The active link contained in your signature file is what allows search engines to catalogue your website and track the inbound links. This is an important part of article marketing that some people overlook. You should make it a habit to include a signature file with every piece of information you post on the web.
Warning: Thou shalt not steal my article
Every article you write should include a disclaimer giving readers permission to repost and redistribute the article on their own websites. However, you must state that your bio and signature file have to be included, or you won’t be able to take advantage of inbound links and additional traffic.
Your disclaimer should read something like this:
This article may be freely reprinted or distributed in its entirety in any e-zine, newsletter, blog, or website. The author’s name, bio and website links must remain intact and be included with every reproduction.
This ensures you will be given credit for the article, while allowing others to use your content without contacting you first. Webmasters often don’t want to take the time to contact authors for permission, and are more likely to reprint articles that don’t require contacting.

Monday, November 7, 2016

Why You Should Use A VPS Instead Of Shared Hosting

 We are living in a digitally revolutionized era where almost all systems have been taken online thanks to the internet. Websites have become an integral part of our lives. Whether you are running a small, medium or big business, institution or firm, a website is a must-have tool for your entrepreneurial endeavors. For this reason, the web development industry is one of the fastest growing industries all around the globe with new tricks and trends emerging in web design with every sunrise. Such trends include WordPress which has gained a lot of popularity currently having the lion’s share of about 60% of all websites today. However, today I will not focus on the website designs but rather another essential element of web development known as hosting.

What is Hosting?

If you are a web developer, then this term is not new to you, but for the sake of those who are not into web design, I will expound on it. Hosting is just a process by which a website is uploaded to a server (a supercomputer with more ram, processing power storage as opposed to a desktop) so that your site can be accessed by virtually anyone from any part of the globe as long as they are connected to the internet.

Types of hosting.

Hosting companies provides two types of web hosting which include;
• Shared server hosting- this is where users are allocated a single server.
• Dedicated server hosting- in this one, a single user (this may be a company, firm, institution, etc.) is allocated an individual server.
Over the course of years, due to advancement in technology through virtualization of hardware and software components, there has arisen a new form of hosting known as Virtual Private Server Hosting.

Virtual Private Server Hosting.

VPS is a term that has been confusing many in the web development field. It is the youngest type of hosting but has gained significant popularity in the market. VPS in its basic form can be considered as a hybrid of both the shared and dedicated hosting. This is because it uses a single server that has been partitioned into several private environments. These private’ environments have their own Operating system and act as if it’s a single server. Therefore, as opposed to shared hosting, a user doesn’t have to compete for resources with other users on the same server. For instance, if your VPS has a 32GB of RAM, you use the whole 32GB to yourself unlike in shared hosting where the first person to grab the resource uses the biggest share.
Why you should switch to a VPS.
Unless you are running a simple website with little or no traffic at all that you just want to keep live, it is of utmost importance that you switch to a VPS account. Especially if you are running a serious online business whether big or small.

Benefits of a VPS over Shared server hosting. 

1. Easy scalability when needed.
If you are starting a business that you hope to expand later, then a VPS is the perfect choice for you. When establishing your website, it may not need as many resources for a start but may require in future, with a VPS you can add the resources as simply as with a click of a button. For instance, if you want to increase your Ram, you do so by just clicking a button. This implies that your website will not experience any downtime whatsoever as it would be with shared hosting.

2. More control of your server environment.
Unlike in shared hosting, with VPS you get complete control of your root environment. If for instance, you want to add a custom software package, you do so without the need to consult with the hosting provider. I have had a personal experience on this issue. One time I was working on a client’s site that I had designed with WordPress. When I went to host it, the hosting company I had chosen did not support WordPress installation, and I had to change to another hosting provider. Thus, with a VPS you can overcome this and other issues that may arise.

3. VPS is more reliable and has better stability.
If you are hosting on a shared server, the performance of your site is dependent and can be impacted by the other sites on the same server. This means if another website on the server caused the server to go down, your site would not be exempted. But with a VPS your uptime is independent of all other sites on the server where you share private environments.

4. Improved efficiency, and adopts green technology for environmental conservation.
One of the most widely discussed topic all around the globe in all summits and conferences is the adoption of green technology in all fields so as to minimize carbon emission and conserve our planet. VPS has come into play to achieve this for the web design and development industry. How? Well with a dedicated server hosting, each user have their own physical servers. So if we had 10 clients then there are 10 dedicated physical servers all of which emit carbon oxides to a certain degree. However, with a VPS the 10 clients just need a single physical server that operates in the same way as the 10 servers in dedicated hosting. This is achieved through a virtualization process that is extremely sophisticated.

5. Cost effective.
A VPS bridges the gap between a shared server and a dedicated server. A VPS is way less than a dedicated server and offers roughly more or less the same services. Therefore I would recommend you switch to a VPS account and experience the difference.

Drawbacks of a VPS.

Just like any other hosting platform you choose, VPS is bound to have a few drawbacks.
• Limited bandwidth and storage: most shared servers offer an unlimited storage space and bandwidth. However, most companies won’t allow you to stuff this space with all content you wish. With a medium size VPS, you get about 40GB of storage, but this is more than enough for any medium size website. For the bandwidth, you get around 1TB of data which can support about 500,000+ visitors per month. Therefore although this is a drawback, it cannot necessarily deter one from switching to a VPS account.
• Inappropriate allocation of resources: this may occur with hosting companies that oversell their space. As a result, if your website uses the allocated resources to its peak level, your site may experience issues. The best thing to do is ensure you hire a credible and established hosting provider and ensure you understand the number of users with whom you are sharing the server.


Although the VPS has a few drawbacks which we have seen can be combated, it hosts a lot of benefits. Therefore, if you are searching for a hosting company, you now understand Why You Should Use a VPS Instead Of Shared Hosting. I wish you success in your online business.

Sunday, July 24, 2016

Elite Money Machines Review - Is It Worth Your Money?

Elite Money Machines is another of Paul's ridiculously awesome methods for delivering 2k in affiliate commissions every single time you use it, no list, or products needed, all designed from a standing start.
This method is designed to show results immediately. For those who are “newbies” to affiliate commissions, Elite Money Machines is the product to get you started.
The standing start that it promises gets you off your feet and on your way to making $2,000 a week. That is an insane amount for those just breaking into affiliate commissions.
As a “newbie” finding your way in affiliate commissions can be hard. There’s talk of lists, products, and huge investments. Elite Money Machines promises results without all of that hassle. No trying to decode a system, investing large amounts of money, and working for hours.
For one low price, you can start making thousands in affiliate commissions. The best part is, if you are no 100% satisfied by your purchase, you can get a full refund. That’s how much they trust their product and its results.

With your purchase of Elite Money Machines, you get to learn how to use it from the creators, making it extremely easy to implement and start making your money within the first hour of working with it.
Elite Money Madness can work for you with just one hour of work. For just one hour of work, you can make $2,000. The more you use Elite Money Madness, the more money you have the potential to make. Your profit is practically endless!
The method used in Elite Money Madness is that of top companies across the internet. With their helpful tutorials and cheat sheets, you can use the same methods that your favorite websites use to make big bucks.
If you’re ever dreamed about making thousands in affiliate commission but didn’t know where to start or how to grow your profits, then Elite Money Madness is the product for you.
Elite Money Madness works so well so fast that no other product on the market can compare to it. You won’t find another product like this anywhere else on the internet, making this deal so hard to pass up.
Buy this amazing tutorial for less than $10. They could easily charge upwards of $500 for offering ways to make $2,000 and up a week. Instead, they are offering this ingenious method for under $10.
With such little investment, you can grow your profits to heights you never thought you could reach. With such a low risk, what’s stopping you? Buy Elite Money Madness today to start growing your affiliate commission profits immediately!

Elite Money Machines Overview

Product Name: Elite Money Machines
Type of Product: Training Course
Authors: Mark Barrett & Paul Prissick
Target niche: Make Money Online With Huge Email List Building, “Starting From Zero” Case Study…
Official Price: $15

Wednesday, July 6, 2016

Seoclerk Review: How to Make Money with SeoClerks

SEO Clerks (, is a website that offers services in the field of Search Engine Optimization. Examples of such services are the increment of website traffic, website search engine relevance, and the like, often for a small price. Overall this helps website owners with increased reach and therefore revenue, making websites like these immensely valuable for website owners who are just starting out.

SEO Clerks promise a safe platform on which clients' funds are kept with a third party holder until they decide that they are satisfied with the transaction, allowing for an easy refund if things don't go as planned.


Seoclerk was founded back in 2011, by a man named Jordan Delozier. It was created at a time when the internet was expanding faster than ever and there was an unprecedented website boom. During that time, new websites needed to broaden their reach to maintain their relevance, and so Seoclerk was born to fulfill that necessity. Ever since, Seoclerk has tendered various Search Engine Optimization services to clients.

At one point in its operation it was transferred to the Ionicware Inc. group of companies. Since then it has worked along side such companies as Listing Dock, Webaster Query, Code Clerks, and Freelance Forums. Like SEO Clerks, its sister companies are also microjob marketplaces or freelance message platforms. As of the time of this writing, Ionicware Inc. has over 500,000 total members, and has tendered over 400,000 individual services.


If you've encountered the website Fiverr before, chances are you'll find SEO Clerk's services quite familiar. It uses a similar model: Freelancers called Vendors propose a service they can tender, set a price, and wait for takers. The nature of the micro job proposed, as well as the price of the service, is entirely up to the Vendor's discretion.

Buyers search for services on the site, find the service they want, and pay the vendor for the microjob. If buyers can't find their desired service, they can always request it on the site, and any Vendors who can provide that service can contact them. The great thing about the microjobs (or "gigs" as they are usually called) is that you can sell or buy anything and everything website-related, and prices all start at $1 each.

The marketplace's clientele ranges from small-time blog owners to international gambling websites. This wide range of clients allows the tender of a wide array of services: ranging from basic content generation, such as article writing and transcription work; all the way down to complex web design and graphic design.

All of these services condensed into one convenient marketplace is very attractive to website owners who want to outsource their tasks due to time and financial concerns.


SEO Clerk implements a level system to filter out the better Sellers and Buyers. The higher your level, the better the chance of the tasks being completed in a atisfactory manner for Buyers, and job postings made by genuine, verified Buyers reaching Sellers.

At level 1, members are granted access to the most basic services offered on the site.

Members move up to level 2 once they've completed 10 purchases/orders/affiliate sales, and their satisfaction rating must not go lower than 90%.

For level 3, the number of completed jobs must reach 25, and the satisfaction rating must stay on or above 90% as well.

For level 4, the member is required to be an affiliate member, and should have completed 100 orders with 95% satisfaction. Additionally, the member must have achieved 50 affiliate sales.

For level 5, the member is still required to be an affiliate member, and the total completed orders must number 250, with a 97% satisfaction. Additionally the member must have achieved 100 affiliate sales.

The final level, level X, is selected by the website staff. The member must be at least level 3 and must already be an affiliate.


As SEO Clerk is a SEO service marketplace, it is fairly easy for anyone with expertise in the many aspects of SEO to make money on the site. The main method with which anyone can earn money on SEO Clerk is to post up a service as a Seller. These services can cover such aspects as articles, tweets, website software, website themes, blog reviews, and even instructional DIY ebooks for website owners.

Once you've decided upon what kind of service you'll render, you then need to give your service a name or title, determine its price, and add details to flesh out the meaning of the service you intend to give, so the buyers have a clear idea of what they're getting. Afterwards, you must choose a category for your service (Content generation, graphic design, web design, etc.), add tags so that they pop up in search queries, offer guarantees and promos, etc.

Aside from posting a service as a seller, there are also WTB or "Want to Buy" posts: custom tasks posted by buyers who haven't found what they were looking for in the search queries. Sellers can then bid on the posts and wait for the buyer's decision on who gets the job.


An alternate way of making money on SEO Clerk is to become an affiliate of the site. It's completely free to join, and comes with many useful perks. The way it works is that affiliates would make referrals to the site, and for every service those referred users purchase, the affiliate member earns a little bit of the total money spent.

The commissions trickle in at 10% of every purchase, and that rule is in effect for life, so it doesn't matter whether they decide to purchase something a year after their referral, and if the next purchase should follow a year after that. The affiliate member gets paid for every purchase made, forever.

This rule is especially advantageous if you happen to know someone who would benefit greatly from SEO Clerk's many services and would thus spend a lot on the site. If you're a seller and someone you referred using your own affiliate link buys a service from you, you'll earn 100% of the payment given by the buyer, fee exempt.

SEO Clerk's fees imposed on sellers total quite a bit, ranging from 5 to 10 percent, to cover the site's usage charge and the payment processing charge. As an affiliate, purchases made by users you referred will be exempt from these fees. However, this only applies to orders costing upwards of $5.

Tuesday, July 5, 2016

How is the Source Market Different From Other Online Money Making Platforms?

What is Source Market? And who is Alex Becker?

Okay, let's start by taking a look at this new marketplace from Source Wave and it's founder or CEO. Source Market is basically a fully pledged SEO marketplace where buyers and sellers trade in small SEO gigs. The services and products here range from backlinks to social signals (likes, shares, retweets...), to web content (articles, press releases...) and just about all you will ever need to know about running successful PBNs. Everything on this platform is SEO related and geared towards helping you build your own online business empire absolutely free!

Source Market is the new addition to Alex Becker's numerous online business ventures under the Source Wave umbrella that he uses to help other people get started on SEO and earn good money completing SEO gigs for clients. The problem is that even Alex agrees that most of the gigs sold on the Source Market are "Black Hat" but hey... if it works then... Alex is, however, one of the few guys who've actually built successful online cash streams that continuously rake in 6 figures for real and if you ask me... I will definitely want to do it his way because (1) there's nothing illegal being committed here (2) no one gets hurt or scammed in any way and (3) most of it involves honest work and you definitely need to put in the hours in order to see any substantial results.

Although Alex tends to sound like he's selling a get rich quick scheme in many of his video tutorials, the truth is that it will take you time and some bit of SEO training as well as effort to get you anywhere within this SEO marketplace. No shortcuts in the real sense.

The Source Market Total Package: What Services Do You Get

Ever heard of or used it to acquire any services or digital products through paid gigs? Well, Source Market is kind of like the Fiverr or of almost everything SEO.

PBN gigs page and user account options...

As you can clearly see from the screenshot above, Alex is offering a single platform where you can get access to different services under one roof. These include YouTube SEO services, PBNs, Backlinks, Content Creation, Website Creation, Keyword Research and Social Signals. You can also set up shop and get paid to provide any of the 7 SEO services.

NB: Users are also provided with numerous way to manage their accounts (settings) and accomplish different tasks (dashboards).

One thing you'll totally love about Source Market is the fact that Alex is zealously committed to giving you a detailed guideline on how to become successful at setting up and promoting your gigs, PBNs, and pretty much everything else you need to know about working on Source Market right from the moment you sign up. It almost feels like specialized attention!

The other thing that's totally awesome about Source Market and probably the biggest differece between Source Market and many other similar platforms is the zero fee charged on every transaction. This basically means you get to keep 100% of your earnings from your shop(s). The only time you have to part with a small portion of your earnings is when you've made a sale through another user's promotional work through the affiliate program; which is another plus...

The Affiliate Marketing Angle...

This is yet another exciting addition to this already captivating system. Users also have the option to promote other people's gigs and make a 20% commission from every sale. Please note that the 20-80 split is only between the gig's owner and the affiliate marketer, nothing goes to Alex here.

So how does this work? Simple... just check out the screenshot below; once you're signed up as a member and you email is approved, you can go through the different gigs choosing the most lucrative ones to promote and just click on "promote this service" and you're done... continuous passive income for the rest of your life!

The above gig is a guy who writes press releases and gets them published on very authoritative top of the creme news websites to increase your CF and TF. Clearly a sure hit if you know the right people to pitch to or the right places to place your affiliate link baits carrying your unique cookie.

Let's do some math shall we...? 20% affiliate commission of $57 is roughly $11. Take that and multiply it by at least ten similar earnings from 10 different gigs and you will find yourself at the $100/per day going upwards in no time at all.

Any Limit to Your Earnings on Source Market?

Truthfully speaking, your cashflow is only limited by your efforts and skills and partly by how well you can strictly follow and put Alex's tutorials into practice. You can perfect your SEO skills in all the services provided on the website and become a full SEO power-house or pick a few lucrative ones and capitalize on those. The same is also true for the affiliate program; you're only limited by the number of gigs you decide to promote for commission and actually how well you can redirect traffic that coverts.

Still feel like you want more from this platform? Maybe you should go premium and subscribe to the Black Hat package for a small fee

Benefits of Source Market 

* Joining is Free

* No transaction charges, user gets 100% profit.

* Easy to establish affiliate marketing chain

* You set your own competitive prices for your gigs

* You can land recurrent monthly clients some paying as much as $1, 000 or more depending on the services you provide

Take Home Advice...

For Sellers - start with low prices until you can prove your worth and remember it's about how many positive reviews you get from current and previous customers.

For Buyers - don't be afraid of engaging first timers... there's a first time for everything... and everyone too!

Competitive pricing is key...

Do I recommend anyone to join the Source Market SEO marketplace?

I have seen people who claim to make 4 figures on monthly basis which is not bad for a start if you ask me... but maybe you can try it and let us know how it works for you.

Practical Ways On How To Earn Money on

Making money online has become one of the most preferred ways by many internet users to earn extra income. With many online platforms out there claiming to help many users become overnight millionaires, it can be a bit daunting to know what works and what doesn’t. However, there is a platform that has actually allowed many to make money and that is none other than

How To Earn Money On 

There are various ways to make money on this platform and some of them are as follows:

Earn money from Warriorplus

Through Warrior Special Offers 
Known in short as WSOs, the warrior special offers are simple special promotion offers made on the Warrior Forum for the purpose of teaching people to make money online. The best thing about offering WSOs on this platform’s forum is that there are thousands of dollars to be earned thanks to the large base of repeat buyers. With the large warrior forum community, there is definitely no shortage of buyers. The other best thing offering the special offers on this forum is that you will work only once and then collect the benefits many times.

Through Short Reports
Short reports are indeed the greatest money makers on this platform thanks to them being easy to sell. They also enable the user to build a mailing list of very active buyers in a quick and efficient way. When you create cheap small reports you increase the chances of many active buyers buying them. After building a huge mailing list, you will definitely increase your chances of getting your products bought. With a massive mailing list, you can promote your list of new products on offer or sell any available advertising space on the emails that you are sending.
There are a lot more ways of making money on this platform but the key is simply in the mailing list. Create a long mailing list even by offering incentives to the affiliates who will push your products. In the end, the money is in the mailing list. 

Monday, May 2, 2016

Paid Traffic Sources that will skyrocket your business

There are some nice new advertising sources in this report for you to discover and some of them are huge. Others are smaller yet legit.

I'm talking about Solo Ads, PPC, PPV, as well as some untraditional types of advertising like paying for blog posts.

I hope you'll find many new ad networks and places to buy ads from that you didn't previously know about.

It's important to note that you're not going to need all of these sources. You could spend millions of dollars with just one or a handful of these select sources.

Think of this report as like a mini guide to the available ad inventory out there that you may have not known about. Crack it open whenever you're looking to buy some traffic.

Before we get started with these ad sources, I also wanted to tell you that you can get a worldclass education in buying traffic for free.

One way is to join a CPA network such as Wolf Storm Media and take their free trainings. Another way is to learn all you can from the actual ad network sites that you'll discover in this report.

It's also vital to get some ads running and track everything using a program such as

Prosper 202.

You honestly don't need a $2,000 course to learn about internet advertising because the best way to learn is to get out there and do it.

While you can learn the basics from someone else, the real learning comes from your experience.

When you're tweaking ads, when you're tweaking your bids, when you're crunching your numbers and looking at your metrics and adjusting... That's when you're REALLY learning!

So take everything you learn from others like a grain of salt.

Take these advertising sources, go out there, and generate all the traffic your little heart desires.

JV Rocket and "Tier 1 Solo Ads"

With JV Rocket you can buy a solo ad that will go out to a double opt-in list of 226,000 subscribers for the price of $2,500.

Your ad goes out to customers who have purchased ClickBank products in the Make

Money niche such as Get Google Ads Free, Health Biz in a Box, Forced Money, and Top Secret Magic Code.

You'll also reach affiliates for ClickBank products such as Get Google Ads Free, Health Biz in a Box, Forced Money, Top Secret Magic Code, Cash Making Power Sites, Top Secret

Fat Loss Secret, and Top Secret Car Secret.

Many of the top Internet Marketing and Make Money niche gurus are using JV Rocket to build their lists and also to directly mail to their hot offers.

$2,500 is a nice chunk of money to risk, so before testing a JV Rocket you'll want to make sure you have tested sales material.

You'll also want to be sure that your offer would be a good match for the type of customers who would buy the type of products I just mentioned above.

This doesn't mean that your offers must be similar, but it does mean that the same demographic would order your product.

The downside of this solo ad source is that there are no guaranteed amount of visitors you'll get. The upside is that if you have an offer that's on fire and would work well with these type of customers then JV Rocket can be a goldmine.

Just remember, as with all of these ad sources in this report, you're responsible for your business and the risks you take with buying advertising.

Profiting from paid advertising is simple, but not easy.

Here's what I mean. It would be easy to blow through $10,000 on JV Rockets. The inventory is there waiting for you to order anytime you want.

However, it would be wise to test your sales funnel out buying solo ads on a small scale at $30, $100, or $300 a pop from "Tier 2 Solo Ad" vendors such as the ones on Safe-,, or Directory of Ezines.

After you have a tested and proven funnel that works well with the solo ads you've purchased on a small scale, then you may want to consider going big time and ordering what I call "Tier 1 Solo Ads" such as JV Rocket.

JV Rocket isn't the only Tier 1 Solo Advertising available. Here are some more in various niches: Arcamax (General Consumer List), Newsmax, Self Growth, and Nextmark.

LeadImpact and Top CPV Networks

Technically TrafficVance is a better quality CPV network than LeadImpact in my opinion, but the barrier to entry with TrafficVance is $1,000.

With LeadImpact, on the other hand, you only need $100 to get started using their massive network.

I find it much easier to generate mass targeted traffic with LeadImpact than the other major CPV networks with a low barrier to entry such as Direct CPV and Media Traffic.

LeadImpact allows you to buy traffic on a Per View basis. You're essentially buying something similar to popups.

Paying "Per View" means a small window will open on their screen and it will lead to your webpage.

Your webpage must fit inside that window. (To test whether your webpage will fit inside the window, use something like this free tool.)

You can bid on keywords or URLs using LeadImpact. When bidding on a keyword, website content will match your keyword and trigger your pop up. When bidding on a URL, visiting that URL will trigger your popup.

Depending on your Geo Targeting and the Category/Sub-Category of your offer, the lowest bid you can start with will be as low as .015 to .017.

The downside of LeadImpact is that I don't personally like how they have the minimum bidding set up. For some Sub-Categories you might have a minimum bid of .015 and for others it may be .025.

One cent may not seem like a big difference but when you multiply that 1,000+ times per day, it starts to add up.

Small squeeze pages seem to do very well with LeadImpact.

They can be your own squeeze pages or a Pay-Per-Lead (PPL) offer in a CPA network.

I find there's not as much inventory in the Make Money and Internet Marketing niches, but there's a ton in large markets that are multiple times bigger.

For example, you can generate a serious amount of traffic on a daily basis to Pay-Per-Lead online gaming offers.

Same goes for Weight Loss, Health, and Financial niches.

To find PPL offers to promote, try a CPA offers search engine such as Offer Vault.

Plenty of Fish Ads

With Plenty of Fish ads, you can reach 20,000,000 users on a CPM basis.

In case you're not familiar with "CPM," it simply means "Cost per 1,000 impressions of your ad."

You'll also be bidding for ad inventory on a CPM basis.

The minimum buy is just $25, so you can cheaply give POF Ads a nice test run for as low as $25.

It takes 24 hours or less for your ads to be approved.

Image ad sizes include 110x80px, 300x250px, 160x600px and 120x600.

Besides the insanely low point of entry at $25 minimum, there's something else about POF

Ads that makes your traffic highly targeted.

In-depth demographics targeting is available. You can target prospects based on: Country,

State/Province, Zipcode, Age, Gender, Education, Profession, Has Children, Games and Puzzles, Body Type, Drinking Habits, Looking to Marry Soon, Ethnicity, Height, Income,

Login Count, Marital Status, Religion, Search Type, Smoking Habits, Session Depth, Hair Color, and Has Car (or not).

Your ads are so ultra targeted that they're not even shown to POF visitors who aren't logged in.

Your ad is displayed above the fold as well.

With POF Ads you can really go to town with specific dating offers.

For instance, imagine targeting Christians who are looking to date. You can put a Christian Singles offer in front of them.

Do you see how powerful POF Ads can be?

Because you have access to so many demographics, your ads don't even have to be about dating. They can be about something totally unrelated, but targeted to the demographic you choose.

There are many CPA offers out there related to dating if that's what you want to explore.

Or this is a perfect time for you to start your Dating or Relationships niche empire by generating leads from Plenty Of Fish to your own subscriber list.

ClickBank products such as The Magic of Making Up may also do well with POF Ads.

7Search, Ad Hitz, and LinkedIn Ads

7Search is one of my favorite of the "Tier 2 PPC" networks, search engines, and the like. Google, Yahoo, MSN, and Facebook are considered "Tier 1 PPC" in my book.

Everything else is Tier 2 PPC the way I see it.

The great thing about 7Search is you don't have to worry about Quality Score or other headaches.

You set up a landing page, you bid on keywords, and you tweak your campaigns until they're profitable.

If you're looking to generate Biz Opp leads, then you may want to check out Ad Hitz.

With Ad Hitz, you can do Site Specific Targeting (recommended) on some biz opp sites that get serious traffic, such as that gets 23,1411 unique visitors per day and that gets 281,360 unique visitors per day.

Now, if you're looking for serious Internet Marketing niche leads, then Ad Hitz may or may not be for you.

These leads you generate will be the type that hang out on pay to click sites and probably paid survey sites.

This doesn't necessarily mean that these prospects are "low quality" or not serious about business, but it does mean that they're clueless about what you and I know about.

So I think it's important to not take advantage of these clueless prospects.

Instead, you should show them the light.

For serious Internet Marketing leads who are already more advanced, you'll want to buy an ad at the top of or run Warrior Special Offers.

There are over 450,000 members on Warrior Forum and growing.

Another option for generating serious Business leads in general is by using LinkedIn Ads.

You won't necessarily generate all internet marketing leads there, but there are 130,000,000 business-minded members on LinkedIn to advertise to. 40,000,000 are US based.

With LinkedIn Ads you don't have to pay on a PPC basis because they also offer inventory on a CPM basis (cost per 1,000 impressions). It's your choice.

PayPerPost, Blog Ads, and ReviewMe

You may want to consider blog advertising.

This is where your website or your product is promoted on real blogs.

PayPerPost is one of them and they connect you with real bloggers out there who are willing to do a write up about your product or site for a fee.

Besides generating the direct traffic from your links, you'll also be building links, except you

won't be building links on fly-by-night blog networks that get de-indexed from the search engines in the blink of an eye.

You have complete control over how much you'll spend on a post when you create your listing called an "Opportunity."

You also get to select the categories and the Geo Targeting.

Blog Ads is another option for advertising on blogs, but it's not contextual like PayPerPost.

Here you're buying actual ad space on a time basis.

What I mean is you're not buying on a PPC or CPM basis like some of the other sources we've talked about.

You're buying ads based on the amount of time they'll run on the blog.

It's just like buying ad space direct from a webmaster at a fixed rate, only you're doing it through the Blog Ads network.

The pricing is set up similar to Text-Link-Ads.

Price doesn't go up or down based on the amount of impressions or click throughs on your ad.

ReviewMe is another option with blog advertising and it can work well to create buzz for your new product or service.

You can browse the different blogs at and purchase a review of your product or service.

You'll also get the link back to your site, but just keep in mind that these bloggers will do an honest review for you and that review will be permanent.

You can also create a listing for what you're looking for if you're looking to be found by bloggers who are looking to review products or services similar to your own.

AbestWeb, CB, JV Zoo, W+, PDC, DigiResults

If you're advertising to get affiliates, then you'll want to run some ads on AbestWeb, the world's largest affiliate marketing forum.

Super affiliates galore hang out on this forum and have their eyes open for hot offers to promote all the time.

They can generate traffic all day long, but they don't always have offers that convert, so if your offer is appealing enough to them, then just one super affiliate you get from running

an ad can be worth much more than what you paid for the ad.

To read about the different advertising options at AbestWeb, check out this page.

They have all kinds of inventory from banner ads to e-mail blasts to their members.

Getting your digital product listed in the ClickBank Marketplace is also a great way to pick up affiliates who can drive traffic to your site all day and night on a commission basis.

With ClickBank, you're technically buying traffic, but it's no risk because you're only paying when someone makes a sale.

Other options have emerged as well including JV Zoo, WSO Pro, PayDotCom, and


Honestly, I'm a fan of all those programs just listed.

Instead of being paid by ClickBank, you're paid directly upon each sale with PayPal.

However, the marketplaces aren't even close to as old or as big as ClickBank.

So there are a lot more affiliates waiting in the ClickBank marketplace to see your offer to promote than the others, but you don't get instant PayPal payments.

You can also pick up some affiliates by listing your product in the Warrior Forum Affiliate

Programs Database for a small fee.

There are more ways to get super affiliates to promote for you.

One is by busting your butt putting together a massive product launch and getting listed on sites like JV Notify Pro and Warrior JV.

Another way is to simply get the attention of super affiliates by running your offer on networks.

If you throw $10,000 at advertising your offer, then chances are super affiliates are going to see it, and they are always looking for one thing: offers that convert.

StumbleUpon Ads, PR Web, and Direct CPV

If you know how StumbleUpon works, it's where users click the "Stumble" button and they

are sent from webpage to webpage checking out pages that have been "Stumbled" by other users and are related to their favorite topics.

With StumbleUpon Paid Discovery, your webpage becomes part of that Stumbling process.

Users land on your landing page while Stumbling through websites and you pay per view.

My opinion is it's a bit pricey at this point, but I also think it's a great way for companies to spread brand awareness and it's also potentially good for viral marketing.

Using PR Web is another way to launch a viral marketing or brand awareness campaign.

To tell you the truth, it's also possible to generate a lot of direct traffic as well.

Not to mention you can get some serious offline traffic if your press release gets picked up by a newspaper.

PR Web allows you to distribute a press release to the far corners of the internet, depending on the package you choose.

The important thing to remember when writing the press release is making it newsworthy, so you could technically do a press release for virtually anything that's happening with your website, product, or business.

Whenever you launch a new website, for example, you can create a press release and submit it to PR Web. Same goes when you put out a new product.

Although Direct CPV was already briefly mentioned in the CPV section, I never pointed out that you can use their Run of Network (normally refered to as RON) traffic for brand awareness and getting viral marketing campaigns off the ground.

Run of Network traffic is untargeted and it runs to all available inventory on the network, so it's an insanely high amount of traffic.

You could blow through thousands of dollars very fast, so be careful with it.

Don't expect to get any good measurable results with Run of Network traffic on Direct CPV.

But it is possible to use to get thousands of views on a YouTube video in one day, for instance.

Just don't expect to use this type of traffic as you would other types.

More Advertising Networks and Ad Sources

  • Bravenet Media
  • MyAds
  • Her Agency
  • Indie Click
  • Batanga
  •  24/7 Media
  •  BuySellAds
  •  Adfish
  •  Crisp Ads
  •  ExoClick
  •  Adtegrity
  • Intermarkets
  •  HIRO
  •  Casale Media
  •  Banner Space
  •  Ad On Network
  •  Yahoo Media Services
  •  Kitara Media
  •  Flux Advertising
  •  Burst Media
  •  Kontera
  •  Clicksor
  •  Pepperjam
  •  TrafficJunky
  •  Opt-Media
  •  Mirago
  •  Miva
  •  Ad Magnet
  •  AdBlade
  •  Tribal Fusion
  •  Pulse360
  •  Marchex
  •  Domain Gateway
  •  AdMarketplace
  •  AdEngage
  •  Chitika
  •  Traffic Taxi
  •  Yes Mail
  •  AdReady
  •  Bidvertizer
  •  Zedo
  •  WeatherBug
  •  Epic Advertising
  •  PCH Games
  •  Popup Traffic
  •  Bardzo Media
  •  ADXDirect
  •  Contextweb
  •  AdBrite

Video Effects Can Improve Sales

The days of boring websites are gone forever.  In the past, the technical limitations of HTML coding and the slowness of most Internet connections made it impractical to provide web users with any serious audio-visual experience.  A page might feature an interesting table-based layout, an animated gif or two, a link to a RealAudio file for background streaming, or a few stray flashes of Java.  For the most part, audio-visual techniques were used as novelties, signs to the browsing public that the site coder was technically savvy and that the site was cutting-edge.

Audio-visual techniques still indicate that your site is cutting-edge and that your coders know what they’re doing.  But it’s no longer possible even to argue that audio-visual content is a novelty.  With modern connection speeds, coding options, software packages and plug-ins, it’s now possible to record sophisticated video and audio presentations, to show them to your site’s audience without breaking up their browsing experience, and to do all of this without incurring prohibitive bandwidth or hosting space costs.  The technology has become sophisticated enough, in other words, to let you use audio-visual techniques for their traditional purpose.  You can let your customers hear your product, see your product, and form emotional connections to your product.  The result?  You’ll not only impress your customers, but you’ll sell more products.

Planning is the Key to Success

As nice (and as necessary) as good audio-visual techniques are for a modern web page, they still cost money to produce and to implement.  So you’ll want to save yourself as much money and time as possible by planning out your site well in advance of doing any filming, recording, or page coding.  With careful planning, you can not only avoid unnecessary costs and reduce the overall time from design to implementation, but you’ll have a much stronger page and a much higher conversion rate as a result.

Design Before You Budget

Yes, audio-visual solutions cost money.  But don’t let that cost scare you away from designing the page of your dreams—at least not at first.  When you’re doing any kind of creative project—and you’d better believe that designing a web page is a creative project—there’s nothing worse than dealing with an internal censor over your shoulder, telling you what to spend and what’s going to cost a lot of money.  If you start restricting your ideas to what you can afford before you even really start generating your sales concepts, you’re going to lose some of your most promising and creative ideas before you get started.
Suppose you’ve developed a new wireless protocol that allows easier interconnection between international networks, and you decide to promote that protocol with a grand concept Flash presentation showing people all over the world watching the same viral video.  No, whispers your internal censor: think of the cost of filming people all over the world, all the different locations you’d need to film, the nightmare of editing everything down to something that’s easy to stream without boring customers or costing thousands in bandwidth alone.  No, don’t even think about that concept any more.
But it’s always easy to scale down an existing concept without losing the essence of the concept.  Maybe you don’t need to film people all over the world–maybe you could just show your product’s logo, with the names of different countries flashing behind it in time with a simple public domain song.  It’s the same basic concept, really, but much more economical.
If you hadn’t had the more expensive idea first, you wouldn’t have ever gotten to the more streamlined, economical, and interesting concept that you actually can afford.  Instead, you might have gone with a talking-head speech or simply a picture of the product logo–both very cheap, but not nearly as exciting or distinctive.
So relax and don’t be afraid to spend money–on paper, at least.  Remember: you can always find a way to communicate a concept for less money, whereas no amount of spending can make a bad concept interesting.

What Is A Good Direct Sales Concept?

To really use audio-visual solutions to their best advantage in a direct sales website, you need to play to the strengths of audio-visual solutions.
Those strengths are:
Showing, not telling
Providing an emotional experience to influence sales
Not overstaying anyone’s welcome
What does this mean in practice?  Imagine two direct sales concepts using audio-visual techniques.  They’re both selling the same product: a lawnmower attachment, we’ll say.  In one concept, the company’s owner sits at a desk and talks to you about the advantages of the attachment in terms of durability, effectiveness, and price.  In another concept, we see a young boy mowing the lawn.  In a series of quick cuts, we see a young man, then an older man, then a senior citizen, then a venerable grandfather–smiling as he watches a young grandchild mow the same lawn, in each case using the product.
It’s just obvious that the second concept is better, but why?
First: it shows rather than tells.  The first concept tries to communicate the idea of durability, effectiveness, and price by giving you sales statistics and slogans.  Fine–but the rest of your direct sales site should do the same, and to give this kind of information in your audio-visual solution isn’t really playing to the strengths of the medium.  The second concept shows you the same ideas: the product is obviously durable if the same man can use it for his entire life, it’s obviously effective if he never switches products, and it’s obvious (although admittedly less so) that it’s a good deal since it doesn’t seem to require a lot of maintenance or replacement.
Second: it provides an emotional experience.  In the first concept, the owner of the company is trying to convince you to buy a product.  In the second concept, we have images of contentment and family, as well as a meditative sense of reflection about the cycles of life.  It’s much easier to emotionally relate to the second concept: we’ve all been young, we all will be old, and we can all see ourselves in the video.  We’ve also provided the product with some crucial branding indicators without having to waste any time doing so through words or slogans.

Third: it doesn’t overstay it’s welcome.  The first concept would need to be at least two minutes long in order to really touch on all of the advantages of the product.  The second concept, with some careful editing, could make its point in roughly twenty seconds.  When your customer goes to your page, they’re probably going to look at your audio-visual components before they look at anything else.  (We’ll talk about why this is true later.)  If you make them watch a two minute video, they’re going to get bored and leave your page more often than not.  If you make them watch a twenty second video–and moreover, one that’s engaging and emotionally charged–they’re not only going to stay on your page and buy your product, but they’ll be happy to do so.
Video is a quick medium: it makes its point and then moves on.  Don’t bore your viewer and lose your sale in the process.  Show them what your product does, get at their emotions, and then don’t waste any of their time: take them immediately to your sales letter and your ordering page.

What About Other Types of Sales?

Not every Internet marketer is doing direct sales. Some are selling memberships to websites, some are selling non-tangible products like software and some are marketing completely different needs like affiliate websites etc. Just because showing is more effective than JUST telling doesn’t mean they can’t work well together. The product, service or site you may be advertising won’t always make sense with a visual-only sales letter. You can still use visual effects to greatly spice up your text-based sales letters.
Instead of just black text on a white background you can incorporate a logo into your background or make the text look like a certain material (wooden text while advertising furniture is a good example). You can also have your text fly in or fade out, there are a number of great effects that can be used.
We’ll discuss programs in more detail later in the book but I’ll tell you right now, one of the easiest ways to make videos that are above average is to use Camtasia (very affordable) and PowerPoint (part of Microsoft Office). PowerPoint allows you to create some basic effects that are less boring than just black and white text and Camtasia lets you turn it into a movie.

The Price of Audio-Visual Solutions

Once you have your big concept, it’s time to ask yourself this: what are the costs of audio-visual solutions for your sales website?  If you play it smart you can make good visual and audio effects for dirt cheap. The simpler you do it the better.
Video Recording Equipment
How much you’ll need to spend on video recording equipment depends on what you need to record. Do you really need recording? Make sure that it’s something that will benefit you before you run out and buy a camera.  If your page concept requires nothing more demanding than a few video testimonials from satisfied customers or a sales pitch from a company insider, you can probably get away with a high-end USB webcam and some careful attention paid to lighting and sound.  If you want to film some footage of your product being tested or used in the field, you’ll want to invest some more money in a more elaborate and powerful camera, something that gives you more interesting lighting options, or that allows you to save video information in a variety of formats. If you do decide that you need a camera (hint: unless you want to film PEOPLE talking specifically about your product, you don’t need one!) the general rule of thumb is to just go with a name brand.

Audio Recording Equipment

Any good camera probably comes with a microphone.  Whether that microphone is something you want to use or not is another question.  (Also if you didn’t buy a camera then you don’t even have that.) Most on-board camera microphones don’t provide you with ideal sound recording conditions and they make it more difficult for you to polish your final product.  The camera microphone is usually too close to the moving parts of the camera to get a clear, uninterrupted signal, which leads to distracting audio hum and an overall aura of amateurism.  So going for the cheap solution in terms of audio recording isn’t a good idea.
On the other hand, there’s no real need to go for the most expensive solution in terms of audio recording.  There are plenty of microphones out there designed for professional film work and for professional audio recording.  These microphones are designed to eliminate all background noise, to capture audio signals in full fidelity, and to generally provide the viewer with a beautiful and captivating audio experience.  But here’s the difference: movies and musical recordings are themselves the products they’re trying to sell.
You’re not making a music CD for people to specifically enjoy the sound of. The only audio  you’ll have will be for slight special effect and primarily to be informational. Even with the advent of commonplace high-speed Internet, most people wouldn’t think twice about sub-par audio quality from an online video; it’s far from uncommon.

So the key is to get audio recording equipment that provides you with enough fidelity so that you can hear all of your dialogue or music clearly, but that doesn’t break your bank by giving you lots of useless flourishes and “icing.”  A good directional microphone can usually do the trick and won’t cost you more than about twenty to forty dollars, depending on how complicated it is to connect your microphone to your computer, camera, or other recording device.  With some careful attention paid to good sound recording practices (as we’ll cover in a later chapter), you shouldn’t need more than this unless your product really focuses on audio as a key component, or unless you’re doing something very elaborate with your sales presentation (something which you can probably scale down without any problem.)

Getting Stock Material Online

If you’re like me you want to save money wherever you can and avoid being in front of a camera! Chances are you won’t be shooting excellent footage anyway unless you take a few cinematography classes. A good alternative is to get stock footage online. There are tons and tons of collections of footage that range from pre-made visual effects like dazzling lights and explosions to simple stock footage of people walking or clouds passing by. is a particularly good and relatively inexpensive resource for stock footage.

Just as with video, there are a ton of online resources where you can get stock audio online. This could include background music or even sound effects. Obviously you won’t be able to get scripted dialogue as stock (though you’re free to hire a voiceover artist, you can usually find them on, or just by Googling it) but a lot of the background sounds that you might want in your videos can be found. A good website for stock music and sounds is which actually offers most of its music for free. Pull up Google or your favorite search engine and look for “Stock Sounds” and you’ll be surprised how many resources come up.

Free vs. Royalty Free: Know The Difference!

A lot of people don’t know the difference between Royalty Free and Actually Free. First, let’s explain what a Royalty is. A royalty is basically a payment that you give to the copyright holder of a work for using that work; it’s a constant payment that lasts as long as you use the work or as long as the work is making money. Musical artists get paid royalties on their songs most of the time; they might get 20% of the profit that each sold CD makes as a royalty.
So Royalty Free ONLY means that you can use the material without having to pay a constant fee to the original artist. It does NOT mean that the material does not cost you any money. Usually royalty free material is actually quite expensive because of the fact you’re being able to use it without paying royalties. That being said, it’s a better solution than royalties because you can purchase it once and you don’t have to worry about the copyrights ever again (check the terms to be certain).
Internet marketing is a fast-paced business and you don’t have time to worry about royalties or licenses. Avoid getting any audio or video that requires a license or royalties to be paid.
Video Editing Software

All the well-filmed video footage in the world does you no good without a powerful video editing software solution.  The specific product you use is going to depend on your needs, of course, and on your budget.  But it’s a good idea to know something about how all of the different products on the market work, what value you’ll get for your price, what kind of options you’ll have for compressing and distributing your video–and what certain video editing products won’t do for you.
Chances are you are going to want an extremely simple video editor. You can certainly pay $1000 for Adobe Premiere if you like but quite frankly by the time you figured out how to use it to its full potential it would be obsolete. We’re all about making money and to make money you have to make good investments. Spending the most on the best software will not turn you into a professional editor or magically make your footage look good. Pick an EASY program to use and you will be able to make footage that looks better than what you would have created with software you couldn’t figure out how to use. (Honestly most of the time you can achieve a professional look with any software, you just have to go about it different ways for different programs.)

Some General Features to Watch For

If you’re recording on camera then you want video editing software that makes it easy for you to capture video from your camera and painlessly import it into a form that you can work with.  Bad video editing software will make you download extra codecs, configure hardware in your operating system, or use extra third-party utilities to let your camera interface with your editing software.  Good video editing software should be as easy as plugging in your camera or your mini-DV tape, waiting for the footage to download automatically, and then it’s right there for you in the editing room to do with what you will.

You want video editing software that makes it easy for you to cut out footage and splice in footage wherever you need.  A drag-and-drop interface is the perfect tool for this.  Drag-and-drop video editing is intuitive, gives you precise control over exactly when cuts should happen, lets you visualize the finished product, and sidesteps the need for a lot of tedious timecoding, storyboarding, and other processes that give professional editors more control at the cost of time and money.  There’s no excuse to use an editing package that doesn’t feature drag-and-drop editing, considering how easy and time-effective it is.  If you want to make Citizen Kane, make Citizen Kane.  If you want to sell products effectively and quickly, use a drag-and-drop solution.

You want video editing software that makes it easy for you to add whatever audio effects, music tracks, or other bells and whistles (sometimes literally) that you need to achieve your design concept.  This should also be a drag-and-drop situation.  Unfortunately it can be difficult to find an editing package that gives you as much control over your audio tracks as it does over your video tracks.  One good solution in a pinch is to try out Audacity, a free, open source drag-and-drop audio editor for a variety of operating systems.  ( )  Audacity will let you take your raw audio track, tweak it however you might want, then re-import it as an mp3 or other appropriately-formatted file into your video editing package.  If you can find a package that gives you good integrated audio editing as well as video editing, by all means use it, but if you can’t find a package that works for you, try this free solution.

You want video editing software that makes it easy to preserve your raw footage while still experimenting with different cuts, arrangements, and music mixes.  Traditional film editing is destructive, requiring an editor to physically cut the film and splice it into different arrangements.
There’s just no reason to accept this restriction when you’re dealing with digital video, which after all is just data and which can be easily manipulated and rearranged.  Most commercial video editing software is non-destructive, so this isn’t a huge thing to worry about.  But if you see any video editing software that emphasizes memory conservation, speed, or similar features, you should double-check to make sure that the software is non-destructive.

Non-destructive solutions preserve your raw footage by making a backup copy and allowing you to edit and manipulate that copy without touching the original footage.  This is safer, but means that you have two gigantic movie files in your computer’s memory.  Accept the tradeoff in terms of speed and memory and pick an editing solution that preserves your original data: you don’t want to have to reshoot anything just because you tried to get a little bit creative with your editing.

You want video editing software that makes it easy to tweak and polish your footage to ensure that it looks as good as possible.  Color correction, precise timing, control over the speed that footage plays, and the ability to hand-edit individual frames to fix minor problems are all nice features to have, are generally easy to use, and translate into a much tighter and better product in the end.  The ability to color-correct shouldn’t be the major determining factor in which video editing package you choose, but if you can get it without spending a significantly higher amount of money, get it.

You want video editing software that makes it easy for you to export your edited, finished footage to a variety of file formats.  At a bare minimum, you want to be able to export your footage to Flash files, RealPlayer-capable files, Windows Media Player files, and QuickTime .mov files.  These are by far the most common formats for viewing video footage on the web, and the more formats you can provide, the wider your potential viewer base will be.  In practice, you may not need to use all of these formats for every page.  But say you’re designing a site that leans heavily on Flash video effects and DHTML coding in order to achieve your concepts.

You can create a great page with lots of interesting, unique presentation effects–but your potential customers who don’t use Flash can’t appreciate any of it!  You might want to provide some alternate format downloads, then, just so that everyone’s on the same page.  It might not be as seamlessly integrated into your page as your primary solution, but at least it doesn’t exclude potential customers.  Your video editing software should give you the chance to do this if you need to.

You want video editing software that makes it easy for you to achieve chroma-key effects.  You may not need to use these now, but you’ll most likely want to experiment with them in the future.  Chroma-key effects are also crucial to creating transparent video files, which are one of the newest and most arresting audio-visual solutions currently on the web and something that you may want to look into integrating with your next direct sales site.

What’s the common denominator here?  You want video editing software that makes it easy–to do everything.  Programs like Final Cut Pro provide you with a high level of control over every frame of the finished product, but they can be extremely time-consuming to learn and use, and if you’re on a tight development cycle you might have to resort to paying a freelance editor to get your video editing done.  Save some money by doing it yourself–find an editing solution that you can pick up quickly, use effectively, and that won’t burst your budget.

Specific Video Editing Packages

First of all, let this page become your bible:   This provides you with a mostly exhaustive list of video editing packages out there, compares each package in terms of price, license options, features, date of last update, and supported file formats, and places you no more than a few clicks away from actual download/purchase pages.  Assuming that Wikipedia editors do their job in a timely fashion (usually the case when dealing with pages that deal with software packages), you can expect accurate, up-to-the-minute data that takes into account any new packages that come out.  As far as one-stop solutions for quick information about video editing software, it’s hard to do better than this.

Windows Movie Maker

If you’re running a modern Windows computer, you’re on a serious budget, and you don’t need much control over your final product, you can always lean on Windows Movie Maker.  WMM is bundled with Windows Vista and some versions of XP, interfaces easily with most cameras, is non-destructive, and provides final output to a variety of file formats.  For many short video projects–a reel of testimonials, a series of shots of a product, or a quick demonstration of product features–it can be a good stopgap solution.

But for more elaborate projects, WMM falls seriously short.  The “storyboard” style editor is a drag-and-drop solution, yes, but it doesn’t allow you to manipulate the actual video “track” directly.  The best you can do is assemble “scenes” in a specific order, add some audio information, export it and call it a wrap.  There’s no possibility for color-correction, for tight cropping at the beginning and end of individual scenes, or advanced effects like chroma-keying or transparency.  If you’ve got a simple project, try this.  If you want to really stand out, though, try something else.
(For a hostile but probably honest review of this program by a CNET editor, go here:

Sony Vegas
Sony Vegas (currently at version 8) is the gold standard by which video editing solutions are measured.  It fits most of the criteria on the list which started this chapter: it’s intuitive, it’s drag-and-drop, it features a high-end audio mixer, and it gives no end of options for optimizing video quality.  You’ve even got a comprehensive package of effects, transitions, and software for creating titles, credits, or flyover graphics.  All of this saves you both money and time by letting you do all the work you need to do to achieve your design concept within a single software package (rather than editing your video in one suite, then transferring it to another suite in order to add in effects or animations.)  Add to all of this a good variety of export formats and some extra compatibility features with Sony camcorder products and you’ve got yourself a reliable, powerful, and ultimately simple solution.
What’s the drawback?  It’s a professional piece of software with a professional price of around $500-600, depending on where you go.  If you plan on creating plenty of audio-visual content for your current direct sales project and for direct sales projects in the future, that initial investment will probably pay for itself in a reasonably short time.  But if you don’t have grand ambitions and you don’t plan to do much video or audio editing in the future, you can probably use something else.
(For a glowing review of Vegas Pro 8 and the probably cheaper Vegas Pro 7, take a look at  Some of the information here won’t be useful to you–it’s not likely that you need good DVD authoring tools, for example–but this is a very in-depth third-party account of how it feels to use this program with some good screen shots and other information.)

Adobe Premiere Elements
You may know Adobe Premiere as one of the high-end professional video editors. With a $900 price tag I should definitely hope it’s high end! Luckily you can get all the core features that would ever be relevant to you in the form of Adobe Premiere Elements! Currently, Adobe Premiere Elements 9.0 is only $80 and it’s probably one of the more powerful video editors on this list.
Video Editing
Finding a good video editing software package is only half of the battle.  No matter how easy it is to transfer footage from your camera to your editing program, no matter how easy it is to get the chroma-key effects you want, and no matter how intuitive your drag-and-drop interface is, you’re just not going to end up with a good audio-visual project without a grasp on how to professionally edit video.  This sounds a lot more frightening than it is.  Editing isn’t actually hard, and once you learn the basics it can be one of the most rewarding parts of building an audio-visually enhanced direct sales site.  But you’ve got to learn the basics first.

Fundamentals of Good Editing

These rules for editing apply across all video projects, whether it’s a three-film epic fantasy or a ten-second product demonstration on a website.  There are some special conditions for the latter type of project, which probably resembles most closely what you want to do with your direct sales site.  But it’s still important to know the general rules first.
An editor, believe it or not, is the most important person in the production and assembly of any footage.  A writer, director, or cameraman can decide what needs to be shot, decide how to shoot it, and make the actual raw footage look good, respectively.  But an editor determines how you’ll experience that footage.  Should you see the product for two seconds, or ten?  How tightly does the flow of shots need to be tied to the music you’ve chosen?  The editor looks at this footage, determines how one shot flows into the next, and controls exactly what the viewer sees and when he or she sees it.

Anyone with marketing experience knows that small changes have huge subliminal effects.  It only takes one shot running long, one strange transition between shots, or one botched sound effect synchronization to knock your viewer out of experiencing your tight, professional project.
Some Basic Rules for Editing

Don’t leave gaps of silence at the beginning or end of any individual scene.  These gaps are invariably going to be in your raw footage, just because it takes a moment for the camera operator to start recording, to let the performers know that the recording is happening, and for the performers to start performing.  Snip those little silences off, every time, or you’ll break up the experience and seriously bore your customer.

In fact, don’t use silence at all unless there’s a very good reason for it.  An example of a very good reason: you’re promoting a soundproofing product and you want to demonstrate how it completely cancels all sound.  If your reason for using silence is any less critical than that, don’t leave any silent moments.  You could be using that time and bandwidth to talk about your product instead.
Don’t overuse wipes, fades, or other fancy screen transitions to get from one shot or scene to another.  If you’ve sat through a lot of amateur PowerPoint presentations in the past, you understand exactly why this rule is here.  Transitions are extremely obtrusive, break your viewer’s experience, and above all take the focus away from your product and put it onto your fancy transition.

Do, on the other hand, use unobtrusive transitions.  If you’re switching from a clip of a spokesman talking about product features to a clip of the product itself, have the spokesman end by mentioning the product, or just have him point off screen toward where the product presumably is.  Using no transitions at all makes your presentation look too choppy and pieced-together.  If you can’t think of anything else, at least announce the next scene in the previous scene, as unobtrusively as possible.
Don’t try to cram too much material into too short a time.  If you think of your project as a TV commercial where everything you say needs to bring up a new idea or product feature, you’ll end up coming on too strongly and you won’t give your viewer any time to think about your product or build any emotional interest in it.  For every line of hard factual information, give at least one or two lines of commentary, emphasis, or illustration.  If you space out your ideas a little bit (without leaving silences, of course), they’ll not only register more deeply in your viewer’s mind, but they’ll seem more convincing and his interest will be much more piqued.

Be careful about how you use sound effects and audio.  If you’re using sound effects to emphasize a point (for example, having a chime sound play when your presenter points to the product), you need to make sure that the effect is very precisely timed to play exactly when it feels natural to play it.  In our example, if the chime plays even a second before your presenter’s finger is pointing, it’ll seem very jarring.  Audio tracks playing in the background are a little bit more forgiving, but you should still try to match the pace of your music to the pace of your scene–don’t play a slow ballad over footage of a car speeding through a series of breakneck turns, for example.  Don’t overuse audio and sound effects either, unless your design concept is wordless.  If someone is speaking about your product (as will be the case in probably 95% of presentation concepts), let the focus remain on what they’re saying, not on your cool background music.

As a rule, don’t let your presentation run on for more than a minute.  If your product has a lot of features that need very precise explanation, this rule can be relaxed.  But for the majority of products, letting your video go on for more than a minute–or even half a minute–won’t add much information to help your viewer make a decision, needlessly distracts him or her from looking at your actual sales letter and ordering page, and just leaves a bad impression all around.  Even if you’ve got a ton of footage, don’t be compelled to use all of it: use only what makes the strongest impression, and try to fit everything into the space of a minute.  If you can’t fit a shot or a scene into that space of time, consider cutting the shot or frame.

Don’t move directly from the editing room to posting your video on your site.  Once you think you have a good final cut, leave the editing room and give yourself at least a day.  After a long time spent editing video and paying attention to every tiny cut, you lose some of your critical ability and you lose your sense of “seeing things for the first time.”  If you take a day between making your final cut and checking out your completed video, you’ll notice technical problems or slow patches more easily than you could before.  It’s also a good idea to let friends or family members look at your work and give you feedback on it–if they’re bored or confused by your editing choices at any point, it’s certain that your customers will be too.

Bottom line: don’t waste your viewer’s time, and don’t confuse him.  Make your points without leaving any silences, make sure there’s a clear progression of thought from one scene to the next, and make sure you don’t overwhelm your viewer with information.
More Editing Tips from The Web

Editing is a subject far too complex to cover here in as much detail as the subject deserves.  For some specific, free information on how to achieve certain effects in certain software packages, try this site:  The articles are professionally done, they cover a wide variety of editing software solutions and a wide variety of situations, and there are plenty of video tutorials to give you a really good grasp on exactly what you’ll need to do in order to achieve the effects you want to achieve.  It’s not film school, but in a quick development cycle and on a tight budget, it’s hard to do better than comprehensive and free. Another good resource is There is a TON of useful information on that website but be warned, it’s one of the less organized websites out there. Check it out when you feel you’re at an “intermediate” level.

Advanced Effects And When To Use Them

Advanced editing effects—menus, bullet points, scene titles, and elaborate backgrounds—are an excellent way to spice up your presentation, to make it give off an air of professionalism, and to let it stand out from the rest of the direct sales sites out there.  Advanced effects are also cheap to produce (depending on the editing software you’re using, of course) and don’t take much of your time either.  They also don’t take up much of your viewer’s time, since an effect, once it’s placed into a sequence of footage, can just stay on the screen, letting your viewer look at it at his or her own pace.  It’s a nice way to get the best of both worlds: the time-independent advantages of text, plus the drama and impact of video.

Because of all of their advantages, there’s a tendency on the part of first-time editors to use too many effects in a single presentation.  Avoid this temptation, for the reasons we addressed earlier in the chapter.  Too many effects start to get confusing for your viewer and make your presentation seem either crass or incomprehensible.
When should you use advanced effects?  One rule: Use them where they’re needed, not “just because.”
What does this mean in practice?  Say your product is a new piece of graphics software with an innovative GUI (Graphic User Interface).  Your presentation shows a screen shot of the GUI in use.  It’s easy to make overlay menus and effects, so you fill up the entire screen with them, labeling every interesting new button and feature all at once.  Then you let this complicated overlay play in the background while your presenter is talking about all of the great features in this new program.
The problem here has to do with the advantages of advanced effects that we just talked about.  Advanced effects, especially overlay graphics, give your viewer something information-dense to look at and to read while your presenter is talking.  That’s all well and good.  But if your viewer is spending too much time reading and deciphering your overlay graphics–figuring out exactly what each label on each button in our GUI says, in the example—then that viewer isn’t paying attention to what your audio track is saying.  You spent a lot of time on that audio track; it’s key to your design concept, and you want them to pay attention to it.  So don’t give your viewer other things to pay attention to!

Here’s a good way to use overlay graphics.  Take the same GUI example.  Your presenter is talking about the advanced features it gives you.  As he talks about each feature, add the overlay graphic for that feature and that feature alone to the footage.  The viewer’s attention will go to the feature; he’ll read the information in the graphic, and his mind will be back on what the presenter is saying before you know it.  It’s elegant and it actually heightens what the presenter is saying, visually emphasizing his points.  And once the information is on the screen anyway, you can leave it there for the rest of the speech or take it off, depending on what your concept is.
Overlay special effects can be fun, but should also be used carefully.  Say your presenter is talking about a new hypnotherapy CD that you’re trying to sell.  The presenter throws up his hands when talking about the “power of hypnosis”, and you use your editing software to add a quick animated lightning flash.  It’s definitely funny, cheesy (in an endearing way), and dramatic, but it can also get distracting if used too much.  If you plan to do this kind of thing, try to avoid doing it more than once or twice per video.

Chroma-key effects are a different story, since in order to include them you have to be planning to film chroma-key footage from the concept stage onward.  In other words, it doesn’t make sense to say “use chroma-key effects sparingly” if all of your footage is filmed against a green screen.  What you can do, however, is make sure that your chroma-key effects look as seamless as possible.  When possible, try to use existing photographic backgrounds, large, crisp images of your product, or anything that doesn’t look blurry, stretched or visually distracting.  And above all, make sure that you can make out your presenter or your product against a chroma-key background.  There’s little worse than having your presenter’s red shirt disappear against a sunset background, or similar color mishaps.

The Creation Process

How you create your advanced effects is going to depend on how complicated your software package is and how much time you have to learn how to use it to its fullest potential.  If you’ve spent money on an elaborate package, you probably have some nice options for adding overlays and titles, as well as some options for chroma-key effects.  If you’re using a freeware editing package, you may need to download some additional programs in order to get the effects you want.  Fortunately, some of the best advanced effects editing programs are freeware–so in some cases, two wrongs do make a right.
Consider Using ZS4

ZS4 is a newer, freeware video editing package designed specifically for letting you add interesting effects to your footage.  It can be downloaded at  The site features plenty of video tutorials on how to use the software to get certain effects, all of them thoughtfully arranged in ascending order of difficulty–you can either go straight through from the easiest projects to the hardest in order to learn everything about the software, or you can pick and choose from tutorials for specific effects that you want to include in your project.  It’s a very nice package, will let you do plenty of effects from chroma-keying to audio synchronizing and overlay effects, and it’s very difficult to beat the price.

Transparent Video Effects

A good tutorial on how to achieve good transparent video effects can be found here:  There’s an excellent video tutorial that takes you step by step through the process of achieving transparent effects, from filming to software to implementation on the page.  The tutorial focuses on some specific software packages that you may not have, but the same basic principles for getting the effect should apply in whatever software you use.
Using transparent video effects is another story.  Transparent effects are usually used to create “pop-in” advertisements that hover over the text of a page, requiring you to finish viewing the advertisement before you can go on reading your content.  There’s no reason you’d want to use this on your own page: why do you want to prevent your viewers from reading your text content, which is, after all, your sales letter?  In addition, pop-in ads have a very bad reputation online, irritate users, and are more often than not automatically blocked by modern browsers.  So unless you have a very good, conceptual reason for using transparent pop-in video effects, it’s best to leave well enough alone.  Apply the same principles to chroma-keying or place your transparent video someplace unobtrusive on your page and let yourself have the technically impressive solution without irritating your customers.

Final Advice & Tips

So we’ve talked about planning, budgeting, finding materials, buying programs and using effects. What’s left? The rest is up to you. How you use special effects in your videos is entirely dependent on your skill level and the product, service or website you’re advertising for.
Your Investment Should Be LESS Than Your Profit
You don’t necessarily have to go all out and have a TV-quality commercial just for some Internet marketing material. The general rule you want to follow is this: don’t put more time into it than it’s worth. The reason that TV Studios can afford to make $1,000,000 commercials is because they’ll make $2,000,000 in profits. The effort you put into your commercial is relative to the profits it might gain you—and maybe put in just 10% more for the sake of professionalism.
Time is money, and the time you put into creating and editing your videos is a serious investment. You should never spend more than 1 hour of editing for every minute of footage you have, and that’s stretching it quite a bit. Ideally a 1-minute video would only take about 20 minutes to spice up, including the time it takes to save the file to its final form (rendering).

Keep Video length In Mind

The other thing you always need to remember is the LENGTH of your video. How long is your video going to be? If you have a 3-minute video then doing some really awesome effects will be effective and won’t be completely backbreaking (though 3 minutes is quite a bit when you realize how long advanced effects can take). But if your video is 10 minutes or 20 minutes (not uncommon with a video sales letter) then you need to consider a simpler approach with your special effects spread out throughout the video to retain reader attention.
For example, you have a 10-minute sales letter. Make the majority of the sales letter black or red text on a white background (possibly with your company logo somewhere) and then only use special effects for the headlines. Every time there’s a new, important headline you could have text fly in and lights flashing. It’s a neat effect that keeps the viewer interested but it’s only used at key points in the presentation so you don’t have to sit and edit the video for hours.

Rendering & File Types

You might remember just a few paragraphs ago I mentioned rendering. Rendering is the act of outputting the file to its final format that you’re going to embed into a web page or let people download. When you use video editing software you will usually be saving in a special file format for that particular software that has all of your changes and edits saved so that you can stop and continue at a later date. When you’re ready to actually make your movie you will be rendering the file to its destination format. Depending on the program this could be called exporting, publishing, rendering or sometimes it’s simply a part of the “Save As” command wherein you can select the file type you want.

The most common types of files for videos are QuickTime Movie Files (.MOV), Windows Video Files (.AVI), Flash Movie Files (.FLV) MPEG Video (.MPG) and MPEG-4 (.MP4). Which you use depends entirely on what exactly you’re planning to do with the file. QuickTime Movie Files with the “.mov” extension can easily be embedded into a web page but they do require that the viewer have Apple QuickTime installed. Many people do these days but, nonetheless, you could be alienating some customers who don’t. Embedding Flash Video with the “.flv” file extension is a lot more common since most people with a modern Internet browser have Adobe Flash installed; it’s required for many popular websites like Windows Video, Mpeg Video and Mpeg-4 Video are best suited for letting your users download. AVI Files have a wide variety of settings but are usually used for high-quality video while mpg and mp4 files are more compressed and use less space.
There are a lot more specific factors to consider when talking about file types but it definitely goes beyond the scope of this book so make sure to do some research first.

Good Luck!

Hopefully you know have the skills required to start editing your videos and incorporating more advanced effects that gives you videos an edge over some of those other, simpler videos. Effects can be a great way to spice up your videos and keep your viewers interested. The longer your viewer stays for the video the more likely they are to buy, sign up or interact with whatever your advertising for! Go out there, have some fun and start making excellent advertising videos!