Sunday, January 24, 2016

Techniques to Generate Viral Traffic

Building a great website or blog is only half the job, you then need to start driving traffic that site and, the most cost effective means of doing that, is through viral marketing.  Viral marketing is the term used to describe the methods that you can use to gain viral traffic to a website and, that occurs when people who visit your website share your content with friends and on social media websites.

Word of mouth recommendation has always been the best free form of advertising that any business could ever benefit from and, now that we have the internet, you can have your message spread quickly and completely cost-free to hundreds of thousands of internet users in a matter of hours.

There is no guaranteed method of viral marketing that will ensure that your posts will generate viral traffic and sometimes, when something does go viral, it can take you by surprise. What you can do, though, is put into practice the following viral marketing tips that will greatly increase your chances of hitting that viral jackpot more often.

Quality is the key

The essence of viral marketing is that you are encouraging people to recommend your product, service, or website, and they are not going to do that if they don’t feel that your offering is of a high quality. That means high quality products, high quality content on your website, and good levels of friendly and helpful interaction with your customers is essential if you are to create viral traffic.

Publish an e-book

Writing a short, informative e-book that is relevant to your niche and proving it as a free download on your website will help to generate viral traffic. People love getting something for free and, if your e-book is useful, they will share it with friends. An informative e-book will also raise the credibility of your site and confirm that you are an authority in your niche.

Use video marketing

Short videos are often shared by people and, if your video is unique, useful or funny, a YouTube video can attract thousands of views very quickly. Make sure that you include the URL of your website with your video.  If your clip video goes viral, you could see a huge increase in the traffic to your site.

Make the best use of social bookmark sites

Join social bookmarking sites like Digg, Stumble Upon, and Reddit, and add your own URLS to these sites. If your content is good, people will rate it, or vote it up, and that will encourage more people to visit your site. Take some time to interact with sites like these and view other people’s bookmarks too, because that will encourage more views of your own bookmarks.

 Post articles on article directories

Another way that you can increase your reputation as an expert in your field and gain viral traffic is to publish articles on article directories like Ezine. When you do this, your URL is included in the article, and the article can be used by other people in newsletters, used or on their websites, or shared via social media, creating another viral marketing avenue for your website.

Give something away for free

Everyone loves a free gift, so much so that, if they like your freebie, they will tell their friends about it. You do, however, need to make sure that your gift is not of poor quality and that it does have some relevance to your products or services. Even if people aren’t paying for your freebie, they will still associate the quality if your gift with the quality of what you sell.

Write guest posts

Writing guest posts on other people’s blogs and websites, with a link to your own website, is a viral marketing technique that can drive traffic to your site. The links will help your rankings on search engines and create more viral traffic for your site.

Build and interact with your community

Interacting with visitors to your site is an important part of a viral marketing campaign. Respond to comments left on your site, or perhaps, set up a forum so that your users can interact with each other. Either way, the more helpful and informative your comments are, the more you will encourage people to share your site with other people, which will create more viral traffic to your site.

Viral marketing is a great way to drive traffic to a website and, best of all it’s free! The viral marketing techniques listed above are not the only ones and it is advisable to try as many different ways of getting your website noticed as you can. The great thing about viral marketing is that you never know when you will go viral. Until, that is, you suddenly see your visitor stats skyrocket overnight.